Red Crown Inc. Discuss Product Placement in Marketing

    BALTIMORE, MD, July 09, 2015 /24-7PressRelease/ -- Product placement is an advertising technique used by companies to subtlety promote their products through a non-traditional advertising technique, usually through appearance in film, television or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed or significantly featured in a film or TV program.

About Red Crown Inc.: http://www.redcrown.marketing/who-we-are/

The forecast growth in the USA for product placement revenues in 2015 is 13.2% and in 2014, the US market grew 12.8% to reach a revenue of $6.01bn. The 2011 film Transformers has 71 visible brands and in 2010 Iron Man 2 had 64. In the UK, 36% of UK adults are aware of product placement and 14% of adult TV viewers recognize the 'P' symbol to indicate the presence of product placement in a program.

Product placement in the films Jurassic World and Avengers: Age of Ultron was analyzed by Amobee Brand Intelligence and it suggests that product placement can be effective in creating brand awareness and engagement when brands follow up with additional content. The data analyzed showed that 'digital consumption' increased for brands that were associated with these films; the measure estimating that audience interest based on how much related content is being viewed across the web, mobile, social and video channels.

The immediate benefit of product placement for a company is that customers cannot change the channel when a company is advertising their product as an integrated part of the show. In fact, many people do not realize a product is being placed in a show until after it happens. This trait forces the customer to be subjected to the integrated advertisement.

Whilst Red Crown Inc. agrees that product placement is effective in creating brand awareness, the firm believes direct marketing is the most effective form of marketing out there. Direct marketing is the practice of delivering promotional messages directly to potential and existing customers on an individual basis as opposed to through a mass medium via product placement. It is this individual basis (that is absent from product placement) that helps to build brand loyalty from the very beginning. Red Crown Inc. work with customers face to face on a daily basis to ensure that a strong customer relationship is built for their clients and have been working hard to ensure this personalized sales experience is of the highest quality; for both the firm's clients and the client's customers, and to ensure that the firm stay ahead of any industry competitors.

Direct marketing strategies offered by Red Crown Inc. can strengthen businesses due to its cost effective nature and ability to generate a large number of sales. The benefits of direct marketing over product placement are clear to see. Any direct marketing campaign has a break-even point - the number of sales you need to make to cover the cost of the marketing. Since direct marketing campaigns have very little costs, this break-even point comes quickly, meaning more profits can be made. Red Crown Inc.'s proven track record in customer acquisitions and retention as well as the best ROI makes the firm a great outsourced solution for any business.

Red Crown Inc. specializes in event marketing and create personalized campaigns for clients to accurately represent their brands.

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