Barton Consulting Group: Why Social Media is Not the Best Form of Customer Service

    LAS VEGAS, NV, July 11, 2015 /24-7PressRelease/ -- According to an article published by Fortune on 1st of July 2015, customer requests through social media platforms are falling on deaf ears. Nearly 42% of customers expect a business to respond to online inquiries within an hour, yet despite this, two thirds of customers surveyed by consulting firm Northridge Group have admitted that in order to get an answer from businesses on social media they have to reach out at least twice. Despite being one of the most popular and convenient forms of communication for customers, social media is now considered to be the least responsive customer service channels. As a result Barton Consulting Group, a Las Vegas sales and event marketing firm are concerned that by failing to deliver the service customers expect, businesses are in danger of damaging customer relationships and their market reputation.

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Despite many businesses recognizing that social media is a big part of their customers' lives and that utilizing it is an important step, many are naive as to the amount of work and effort that needs to go in to delivering a competitive service through social media. Barton Consulting Group believe that in order to boost response capabilities and provide customers with real solutions businesses need to have a dedicated team and take a step back from automated, scripted responses. The nature of social media makes it the ideal platform for relaxed, personalized communication. With customers freely sharing information about their likes and dislikes through these channels, firms that have taken the decision to use social media for customer interaction really have no excuse for not offering a more competent and personalized service online.

Barton Consulting Group do understand that smaller businesses may not have the time or resources to provide all customers with a quality social media experience and in these cases, the firm are urging businesses to look at other ways of initiating and answering customer communications. The firm believe that in order to offer a complete and totally unique customer experience businesses should shift their focus to offline communications, such as face-to-face engagement. Barton Consulting Group believes that face to face communication not only offers the best aspects of social media interactions, such as an informal friendly environment, it also allows businesses to make real emotional connections with customers which can help to boost loyalty rates and improve their market reputation.

Barton Consulting Group specialize in face-to-face sales and marketing, and help their clients to deliver a more personalized customer experience based on providing real, honest solutions to customers. By taking the time to meet with customers individually in a neutral setting the firm are able to develop in depth profiles of customer needs and work with their clients to offer tailor made products and services which drives customer loyalty, increases revenue and helps their clients to grow and expand into exciting new markets.

Barton Consulting Group is a young, vibrant and dynamic sales and marketing outsourcing solution for clients throughout Nevada. The firm specialize in face-to-face sales and building relationships with customers.

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