It's Time to Get Creative with Customer Service Claims Entrepreneur Paul Burgin of Platform Promotions

    LIVERPOOL, ENGLAND, July 23, 2015 /24-7PressRelease/ -- The firm have shared some creative ways to shake up the traditional customer service experience.

About Platform Promotions: http://www.platformpromotions.co.uk

With all business the needs of the customer are constantly changing so it is crucial for businesses to keep up to date and relative. This relates to customer service in many ways; customer experience needs to be a focal point at all times as this is what creates the long-lasting returning customer. Knowing how to best connect with customers is an important part of being successful in the long term, as well as achieving growth that keeps the business going. As a smaller brand, there is a distinct advantage in ability to directly communicate with and connect with the audience.

No matter the size of a business, excellent customer service needs to be at the heart of the business model if it is to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers. Although it can take extra resources, time and money, excellent customer service can generate positive word-of-mouth for the business. It keeps customers satisfied and encourages them to purchase from the business again. Good customer service can also help the business grow and prosper.

Platform Promotions offer tips on how to achieve great customer service:

1. Make Sure You Have the Right Customer Support Tool - Simple, but crucial. In a time when there are dozens of customer support solutions to choose from, take the time to really find one that will work for the business and team.

2. Be on Top of Your Customer Service Team - A business owner or a manager should always be on top of how the customer service team performs. Keeping an eye on customer satisfaction is a key to business success.

3. Know Your Customers Inside and Out - Build a foundation of understanding with customers as soon as possible.

4. Eliminate the Need for Customer Support Calls - Most people will go to any length to avoid a phone call with a customer support agent. Offer alternative methods for contact, including email, social media support and chat support.

5. Prep Some Customised Freebies - People love free stuff. They love feeling appreciated and that the business is not just taking, taking, taking. "When you also show that you know them, you are going to get better results," says Platform Promotions.

6. Don't Leave Calls to Your Employees - Employees need to be trained in customer service. But that doesn't mean owners shouldn't be directly involved with the process.

7. Get In Touch Before They Do - A good email marketing strategy is the key here: Getting in touch with customers when the firm really has something exciting to share always works wonders.

8. Use Social Media For Regular Engagement - A shocking number of companies are just doing social media all wrong, especially small businesses. Maybe consider having a page solely for customer support.

9. Don't Follow By the Usual Script- Make the customers speak. Be unique and tailor the customer service procedures to reflect the company culture.

10. Get Creative with FAQ and Help - Helping customers is the smartest content marketing strategy. Website content should answer all the customers' possible questions.

Platform Promotions accelerate the sales cycle by ensuring a direct approach is taken in the promotional activity they conduct. By ensuring their clients' campaigns are unique they develop the campaign based on their target market - clients will see an excess of 60% more leads generated turned into sales.

Platform Promotions urge companies to put customer experience at the top of their agenda. A happy customer is a long term and loyal one. The sales and marketing specialists recommend extensive customer service training for staff as they are most commonly the first point of contact for their client's customers.

Platform Promotions is an innovative direct marketing company based in Liverpool, who offer clients effective services in sales, marketing and customer acquisition. Through their carefully tailored marketing campaigns the firm meet with customers face to face, allowing them to develop more positive customer relationships and boost sales for their clients.

Find out more by following @Platform_Promo on Twitter, or by liking them on Facebook.

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