All Press Releases for July 25, 2015

O'Connor Marketing Review How Australia's Young Entrepreneurs Are Achieving Success

Millennials are fast becoming the entrepreneurial generation and more and more, young people seem to be opening new ventures every day. Managing Director Ronan O'Connor has reviewed some of Australia's best and brightest and highlighted common traits



    SYDNEY, AUSTRALIA, July 25, 2015 /24-7PressRelease/ -- O'Connor Marketing have noticed a trend amongst young people, in that they are no longer content to take orders from others and have more ambition to branch out and start their own businesses. The firm believe that business owners are now getting younger, with the millennial generation prepared to do what it takes to become successful entrepreneurs. O'Connor Marketing believes that technology has played a huge part in making this easier than ever with schemes such as Crowdfunding helping to boost the number of young business owners.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing has revealed the key traits which entrepreneurs often share and the steps that help them to run successful businesses:

Purpose
One of the most important things to do when developing an idea for a business is to answer some questions about why you want to do it. Do you want a business you can run from home, in order to make a bit of extra cash? Or is your aim to establish a multi-million-dollar start-up company that eventually sees you featured on magazine 'Rich Lists'?

O'Connor Marketing believes that it is important to figure out whether you want a lifestyle business, which fits your routine, or an equity business, which you could one day list publicly or sell for a major profit. It is also important to decide whether you are doing this for passion or for money. Determining your purpose for starting a business will help you to set achievable goals points out O'Connor Marketing.

People
Another key characteristic of a successful entrepreneur is that they are surrounded by a team of the right people, who understand the business's vision and provide expertise the founder doesn't have.

Planning
For a business to be successful, O'Connor Marketing believe that you need to make sure you are selling a good product. The firm says that entrepreneurs need to make prototypes, test them, and be sure people are prepared to pay real money for them.

Profit
Once it is established that the product works and has a clear target market, entrepreneurs need to make sure the target audience is willing to pay their set price. It is also important to ensure that demand is growing and that the selling point is not simply that you're offering the lowest price points out O'Connor Marketing.

Positioning
Trust is an extremely important thing to establish in the business world highlights O'Connor Marketing. Customers can be skeptical about new businesses, so you need to demonstrate that you are credible. Businesses also need to make their purchasing processes simple and demonstrate quality customer service.

Profile
O'Connor Marketing believes that every business should have a social media identity that reflects how they want to be seen and a website that ranks well on Google. Entrepreneurs should also develop their own personal brand to help grow the business.

Promotion
Entrepreneurs need to be able to market their business using PR, print, social media, events, email and content marketing points out O'Connor Marketing.

O'Connor Marketing work with budding entrepreneurs on a daily basis and have found the drive and passion of Australia's youth really encouraging. O'Connor Marketing are excited by the future and believe that these young entrepreneurs will have a huge role to play in developing major businesses and exciting products/services.

O'Connor Marketing is an outsourced sales and marketing firm based in Sydney. The firm develops personalised campaigns on behalf of their clients' brands. These campaigns are then taken directly to consumers via face-to-face marketing techniques. This helps to create long-lasting and personal relationships between brand and consumer as well as increase customer acquisition, brand awareness and brand loyalty for their clients.

O'Connor Marketing is a B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.

For more information on O'Connor Marketing Follow @OMCAustralia and 'Like' them on Facebook.

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Contact Information

Ronan O'Connor
O'Connor Marketing
Sydney, New South Wales
Australia
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