Myth Buster: Meraki Rose Outlines Key Observations for Success

    GLASGOW, SCOTLAND, July 30, 2015 /24-7PressRelease/ -- Meraki Rose, Glasgow based direct marketing specialists, offers assistance to individuals looking to take the next step in their career and achieve great success. The firm has a business development program; open to everyone they work with. The free program aimed at budding entrepreneurs, teaches participants all aspects of their business fundamentals including: brand protection, client relations, sales and marketing techniques, motivational and public speaking as well as business management. Upon completion, participants will have acquired a wealth of skills and knowledge to be able to go on and run their own business within the industry.

About Merkai Rose: http://www.merakirose.com/

Meraki Rose share these 6 pieces of business advice with all their representatives in order to drive a culture of success:

1) Paying your dues isn't necessary

Shane Snow, bestselling author of 'Smartcuts: How Hackers, Innovators, and Icons Accelerate Success', through his research, found that the best US presidents had the least experience in politics.

Shane Snow states: 'In all sorts of industries, what you see is that the fastest risers and the most successful are often not the ones with the most experience. What the patterns show is that people who tend to switch tracks, switch from different ladders or different careers, end up amassing more skills and more flexibility and more of this critical, lateral thinking that allows them to make breakthroughs and surpass their peers a lot faster than others.'

Therefore it isn't necessary for someone to spend years mastering their trade.

Harvard professor Gautam Mukunda had similar findings. His research led him to believe that it is those individuals who are willing to take a risk and not go along with 'the norm' are the ones that make a significant impact. Those individuals who play it safe will rarely get to the very top or get there fast.

2) Find a mentor outside of the office

The best and fastest way to get ahead is to create a network of mentors. Finding someone outside of the office is vitally important, as these individuals who are away from the office environment can provide a fresh perspective as they have the view point of the outside looking in. Mentors help to elevate someone to the next level.

3) Success comes from seeing others fail

Watching other people fail can provide a learning experience, and learning from other people's failures can ensure the same mistake isn't made. A prime example of this come from Shane Snow's research which showed that 'when surgeons tried to learn a new procedure, the ones who improved the most were the ones who saw others make mistakes. Because your brain is trying to stop you from feeling bad about yourself. So it lies to you.'

When you screw up, you make excuses. "Not my fault. Sun was in my eyes." When you see someone else do well, you say, "Well, of course, I'd do it just like that."

It's one of the key differences between a beginner and an expert is that beginners need encouragement to keep going, whereas experts welcome negative feedback. This is how they keep getting better.

The key take away is; 'Turn failure into feedback and then turn feedback into actionable steps.'

4) Don't be first, be a fast follower.

Research shows it is the person who starts second that is more likely to win.

'Smartcuts: How Hackers, Innovators, and Icons Accelerate Success' outlines this with an example. In 1993 Peter Golder and Gerard Tellis of the University of Southern California, published a study to see if historical evidence backed the claim that market pioneers were more likely to succeed. They researched 500 brands in 50 product categories, a diverse range of products from toothpaste to video recorders to fax machines to chewing gum, to see where they ended up. Research found that only 47% of companies that started selling a product first remained the market leader five years later, and only 11% of the first movers remained market leaders. On the flip side, the companies that took control of a product's market share after the pioneers had only an 8% failure rate.

The reasoning for this? The person who leads the way often wastes a lot of time and energy establishing the best practices. The second person already has a set path to follow. In this instance it is the follower, not the leader, who has the advantage.

5) Add constraints to be more creative

Having constraints forces someone to think, it provides a challenge and makes someone explore their options rather than rest on their morals. They provide boundaries that directs someone's focus, which in turn allows creativity to flow.

A prime example of someone being forced to think comes on the DVD commentary of a Robert Rodriguez movie, El Mariachi. He had a small and tight budget to work to which made him rethink every part of the filming process. He didn't have a dolly so he attached the camera to a wheelchair.

6) "It's Easier To Make Something 10 Times Better Than To Make Something 10% Better"

That comment was made by head of Astro Teller, head of Google X.

When aiming for an improvement of 10% someone tends to work within the bounds of what normally happens in their industry, however changing the objective to make something 10 times better forces someone to identify what is most essential. Doing this forces reinvention and this is truly what innovation is. When someone dreams big people buy into that and want to follow them.

At Meraki Rose, they love the Tim Ferris quote on dreaming big."Think big and don't listen to people who tell you it can't be done. Life's too short to think small.'

Merkai Rose is an outsourced sales and marketing firm based in Glasgow. The firm use event marketing techniques to increase their clients' market share. The firm has found that personalised direct event marketing campaigns are more effect than traditional forms of advertising that include TV, poster and online advertising. This is because the firm can build a relationship at the initial point of sale which is then maintained during the customer/client relationship.

Merkai Rose is an outsourced sales and marketing firm based in Glasgow. The firm use event marketing techniques to increase their clients' market share.

For more information Follow @MerakiRose on Twitter and 'Like' them on Facebook.

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