UKAUS Pty: Why Storytelling is an Important Skillset in Entrepreneurship

    SYDNEY, AUSTRALIA, July 30, 2015 /24-7PressRelease/ -- UKAUS Pty understands that entrepreneurs can deliver a message clearly and creatively to an audience in the form of a story. The unique delivery can help entrepreneurs target an audience in a way they will understand, appreciate, connect with and act upon.

UKAUS Pty offer their tips of storytelling that entrepreneurs should follow:

About UKAUS Pty: http://www.ukaus.com/about/

A Simple Start - It is important for an entrepreneur to make it clear to the audience that their story is about to begin. Impulse should be built at this stage to engage the audience.

Arc-ing Toward Success - Once the audience is engaged, the route the business is going to take is up to the entrepreneur and will depend on the message being delivered. For the overall arc of the story, a tried and true guide is Aristotle's Arc. This involves a series of steps or parts which every successful story includes. Among these are the introduction (in which the characters and ideas are established), the establishment of conflict (the problem the business is trying to surmount), the climax (the point at which the firm foresees that problem at its height and how the solution will work even then), and the resolution (how things turn out).

A Story with Characters - Include characters in which the audience can understand and relate to. For a solution to be bought in to, the audience needs to be able to see themselves in the story, so make the characters identifiable.

Happily Ever After- To wrap up a story, the key is not to over promote. However giving some sense of an ending that is happier than the present will further strengthen the story and its connection and attraction to the audience.

UKAUS Pty is an outsourced sales and marketing firm based in Sydney. The firm specialises in a personalised form of marketing whereby they connect with consumers via face-to-face marketing techniques. The firm works on behalf of their clients to create accurate campaigns which reflect their products or services in a way which appeals specifically to their direct marketing. By connecting one-on-one with consumers UKAUS Pty are able to create long-lasting and personal connections between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

UKAUS Pty encourages entrepreneurship within their firm before giving people the chance to become actual entrepreneurs running their own business, via their business development programme. The programme encourages entrepreneurship by giving candidates the opportunity to experience situations where they innovate and practice entrepreneurial habits. The programme also gives these candidates the opportunity to advance their skill sets in areas which will help them succeed in entrepreneurship such as public speaking, sales, financing and leadership techniques.

UKAUS Pty is an outsourced sales and marketing firm based in Sydney. The firm specialises in a personalised form of marketing whereby they connect with consumers via face-to-face marketing techniques.

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