McKenzie Holland MD Joe Parrish Implements Productivity Strategy

    MELBOURNE, AUSTRALIA, July 31, 2015 /24-7PressRelease/ -- Following a trip to New York and Baltimore to network with business owners and attend a national awards ceremony, Joe Parrish, Owner and Managing Director of McKenzie Holland has initiated the implementation of a focused productivity strategy. Using the industry knowledge and valuable skills he learned overs seas, Joe Parrish has been extremely focused on improving the productivity of his sales and management teams.

"Seeing the level of success of many of these business owners in American has really motivated me to dream bigger. We have such a phenomenal concept here at McKenzie Holland and I've decided to really drive that and fast-track our success," says Joe Parrish of McKenzie Holland.

About McKenzie Holland: http://www.mckenzieholland.com.au/#about-us

The firm have learnt that by increasing motivation and productivity they can generate results at a much faster pace, which will not only allow them to grow naturally and expand as a firm but will be hugely beneficial to their clients as they will be able to connect with more consumers and see increased sales as a result. This will also generate more interest in McKenzie Holland's services and they will see a huge increase in client demand, again, allowing them to grow and expand.

McKenzie Holland are planning to implement their new strategy as soon as possible and want to initially place an important focus on:

- Market Penetration - through expanding their market reach into more of Australia's cities, McKenzie Holland will be able to increase the volume of sales on each product or service as well as promoting new products to a new audience.

- Diversification of client portfolio - the firm are hoping that this will, in turn, help them to attract a range of new clients from different industries, allowing the firm to gain experience in different areas and work with new exciting clients.

- Leveraging partnerships - McKenzie Holland will focus on developing and improving their existing business partnerships as well as forging new relationships.

McKenzie Holland is an outsourced sales and marketing firm based in Melbourne. The firm specialises in developing personalised campaigns on behalf of their clients' brands. These campaigns are taken directly to consumers via face-to-face marketing techniques which helps to create long-lasting and personal relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

McKenzie Holland create, execute and manage direct marketing campaigns that take products straight to the target demographic, generating impressive sales and promoting brand loyalty.

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