Credico UK Investigates How TV Advertising is Changing

    CHESTER, ENGLAND, August 03, 2015 /24-7PressRelease/ -- Television consumption habits are changing, which for businesses that rely on television advertising to drive greater brand awareness and increase their overall revenues, it could lead to drastic changes in their advertising and marketing processes. Recent data released by Thinkbox revealed that whilst the majority of television is still viewed live, an increasing percentage of television is now consumed across alternative platforms; with 11% being viewed through catch up streaming services, 4% through DVD and 3.5% through YouTube video streaming. The times when people watch television is also shifting. What was once a pastime confined to the home, more and more people are now viewing television on the go as results from a study by Ofcom recently revealed a huge 37% of television is now watched whilst out and about and 16% is now viewed solely on public transport. The changing habits of how television is consumed is posing problems for brands who in the past have relied on television advertising to spread their brand message and generate interest in their products. With traditional television viewing decreasing, the potential opportunities for brands to run adverts to a national audience are also diminishing. This means that if they are to continue with television advertising, brands are going to have to invest more time and resources into their approaches.

About Credico UK: http://www.credico.uk.com/about/

Credico UK believe that television advertising is in many ways an outdated practice with diminishing returns. As little as five years ago, the consumption of live television was far higher and certain peak times, such as Saturday evenings saw people come together in their millions to watch television. This provided brands with a perfect time frame to run their advertising campaigns as it guaranteed them a wide audience and huge potential to drum up interest in their products. However with less and less people choosing to watch live television many TV advertising campaigns are now failing to reach the desired audience, with people pushing fast forward during the advertising breaks. As a consequence brands are finding it even more difficult to make their investment in television viable or even justifiable.

The increasing popularity of boxsets and Netflix has also limited the value of television advertising with large percentage of people now choosing these means as their first port of call for television viewing.

Due to changes in television consumption Credico UK believe that over the coming months brands will begin to look at new marketing avenues to generate interest in their products and services. As field marketing specialists the firm has already seen a shift towards more personal, face-to-face marketing techniques from some of the UK's leading household brands. Credico UK are confident that this trend is set to continue. Unlike other forms of advertising, field marketing allows brands to meet with each customer one-on-one and provides the opportunity for more in depth interaction. This paves the way for a highly personalised customer experience and allows brands to deliver the products and services that their customers actually want. This more personal, customer-centric solution to marketing and sales has allowed Credico UK to generate a higher ROI for their clients and build a solid base of customers from which their clients can develop and grow their businesses.

Credico UK specialise in customer acquisition to help clients increase their customer loyalty.

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