Rishi Lall of The Victorian Group Highlights Customer Service Expectations

    LOUISVILLE, KY, August 08, 2015 /24-7PressRelease/ -- The Victorian Group is currently revolutionizing the way brands communicate with customers, and as a result, past clients have benefited greatly from increased loyalty and soaring customer acquisition. They use innovative and personalised direct marketing campaigns to take a product straight into the hands of a customer. By taking the time to interact with each customer in person, The Victorian Group generate positive customer experiences that they won't forget.

About The Victorian Group: http://www.thevictoriangrp.com/services/

The first principle of customer service design is to build a customer experience that works for most customers, most of the time. This is relatively straightforward since most customers have certain desires in common. These include:

- Omnichannel - these customers want to be served effectively and don't mind whether the interaction is by phone, in person or in a live chat. These customers want the service to carry the information from one channel (e.g. phone) and to serve the customer in the next channel (e.g. in person) without any of it needing to be repeated.

- Speed - no matter what the industry is, customers have an expectation for a speedy service. This is driven by technology and services such as Amazon and mobile interactivity.

- Authenticity - customers today don't like a scripted service and underpowered employees who can't really help you, unless it is on the script. Customers want a sincere, helpful, peer-to-peer customer experience everywhere they do business.

The Victorian Group state that great customer service includes treating every customer in the specific way they want to be treated at the moment, regardless of what the majority of customers want, most of the time. For example, customers want the availability of self-service options and they will likely make use of these options, much of the time. But, 'much of the time' is different from 'all of the time'; maybe the customer wants actual human assistance 'this' time. In addition, The Victorian Group state how you have to treat every customer as a unique individual and not a target group that is all the same.

The Victorian Group believes that to differentiate yourself in today's marketplace, it's extremely important to create a customer experience that is relevant and establishes a strong, personal connection with the customer. The firm state that it is not just about good customer service and serving basic needs; it's about creating a great customer experience that they'll get excited about and that connects them with a brand.

The Victorian Group are personalized marketing specialists who deliver a high ROI for their clients.

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