Cart Abandonment Technology Helps Nonprofit "Autism Speaks" Increase Donations

    HUNTINGTON, NY, August 18, 2015 /24-7PressRelease/ -- The nonprofit Autism Speaks discovered a new way to increase donations using OpenMoves' cart abandonment technology, LassoBack. Cart abandonment is a strategy that has been used in the retail industry for years, but until recently had not been widely tested in the nonprofit industry.

In their 2015 Light It Up Blue Campaign, Autism Speaks used cart abandonment technology to recapture 15% of interested donors who left before completing the donation form.

Peter Pugliese, eFundraising Manager at Autism Speaks, said, "We were able to recover thousands of dollars in potentially lost donation revenue using the donation abandonment tool." The results proved that this strategy has much to offer the nonprofit industry in providing a method to increase donations and registrations by redirecting warm leads and previous visitors back to your site.

While previous Light It Up Blue campaign results were adequate, Autism Speaks wanted to increase donations and registrations by reestablishing rapport with visitors who did not complete the forms on their site. Using LassoBack cart abandonment technology from OpenMoves, they implemented the functionality to reengage donation form abandoners with friendly, timely, and helpful email messages.

The average donation form abandonment rate is 50-70% in the nonprofit industry (npEngage.com). Donation form abandonment campaigns seek to recapture these individuals by remarketing to them through contact information gleaned from partially filled out forms.

To learn more about how Autism Speaks leveraged the LassoBack technology, visit the OpenMoves blog page at http://openmoves.com/blog/donation-abandonment-how-nonprofit-autism-speaks-reengaged-24-of-prospective-donors/

About OpenMoves
Long Island, NY-based e-marketing company helping clients "stand out from the herd" using innovative online marketing technologies and services. OpenMoves helps its clients stay top-of-mind with its advanced OM3 Email Marketing platform and its LassoBack Cart Abandonment and Form Abandonment platform. The company helps drive more traffic and conversions to client's web sites using its SEO, PPC, and Remarketing services. For additional information please contact Amir Chitayat at [email protected]

About Autism
Autism is a general term used to describe a group of complex developmental brain disorders - autism spectrum disorders - caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by communication difficulties, social and behavioral challenges, and repetitive behaviors. An estimated 1 in 68 children in the U.S. is on the autism spectrum.

About Autism Speaks
Autism Speaks is the world's leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments, and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed more than $525 million to its mission, the majority in science and medical research. Each year, Walk Now for Autism Speaks events are held in more than 100 cities across North America. On the global front, Autism Speaks has established partnerships in more than 60 countries on five continents to foster international research, services, and awareness. To learn more about Autism Speaks, please visit AutismSpeaks.org.

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