Are Competitive People More Successful in Sales? WM Exchange Investigates

    NEW YORK, NY, September 06, 2015 /24-7PressRelease/ -- When hiring salespeople it is stereotypical to look for candidates who have demonstrated a desire to work in a competitive environment. Working to targets and in a pressurized environment finds the need for characteristics to consistently deliver results. Sportspeople are considered a strong choice for a sales orientated position. WM Exchange look into research conducted to test the theory.

About WM Exchange: http://www.wmexchangenyc.com/

Competitiveness was measured in three ways during a study by Valenti

1. Personal victory: Winning for victory's sake or to be superior to others
2. Enjoyment of competition: The positive emotions associated with competition
3. Conflict: The willingness to take risks and enter into situations that involve conflict and that could result in victory or defeat

When the study was completed the results showed that there was success in sales between competitive and non-competitive subjects. It was found that those classed as 'competitive' and 'non-competitive' both demonstrated higher sales results than those classed with 'moderate competitiveness'. Valenti concluded that the competitive group were highly motivated to be the best and took a great pleasure in winning. The non-competitive group also found success due to the ability to find success by focusing on the task and avoiding distractions that come with competition. The control group 'moderately' competitive were found to be distracted by competition as they were not motivated by the desire to win. Valenti concluded that highly competitive people were more successful in securing sales but not considerably more than non-competitive subjects.

WM Exchange is an outsourced sales and marketing firm based in New York. The firm specializes in a personalized form of direct marketing whereby they connect with consumers via face-to-face marketing methods. The firm works closely with their clients in order to determine their goals, target markets and establish unique campaigns which accurately reflect their products or services. These campaigns are then taken directly to consumers as the one-to-one connection is proven to lead to long-lasting connections between brand and consumer. In turn, this leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

WM Exchange instil a range of techniques to enhance sales performance and try not to pin individuals against each other as this can have a detrimental effect on performance, as it does not fit all personality types.

WM Exchange Inc. is an outsourced sales and marketing firm that specializes in unique personalized marketing services in order to generate a high ROI for their clients.

For more information Follow @WMExchangeNYC on Twitter and 'Like' them on Facebook.

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