Challengers Marketing's Checklist to Defining Brand DNA

    JACKSONVILLE, FL, September 09, 2015 /24-7PressRelease/ -- Challengers Marketing believes that a brand is more than just having a nice logo and a good name. "It's much deeper than that," points out Managing Director Atiba Persuad. "It's a promise to your customers." Brand DNA is what makes a brand unique and what separates it from other businesses; it is also what makes it recognizable to customers. This is hugely important because customers need to know what they are getting and trust the company to deliver top results all the time. For example, when people buy an Apple or Google product they know exactly what they will get, and this has led to their extreme success and popularity amongst consumers. Challengers Marketing believes that companies must have a promise and align the three main parts of business - culture, product or service, and reputation - around the promise. This is from who they hire and what they make, to what people say about them - everything is in line with the brand promise.

About Challengers Marketing: http://www.challengersmarketing.com/

Challengers Marketing have revealed the key questions that businesses should consider in order to develop their own brand DNA:

What are you?
Challengers Marketing recommends describing your business as if you were describing it to your grandmother. That means no corporate jargon and no waffle.

Who is your target customer?
If the business could only have one type of customer for the rest of its days, who would that be?

Why would this customer use you?
Think of all the possible reasons why customers would use the product or service. List as many as possible, and have a vote on the main reasons.

What are your competitors' advantages?
Challengers Marketing says to take three competitors and make a list of all the reasons why they are better than your company - be honest, brutal and factual. Then make a list of the reasons that you are better than your competitors.

What's your brand personality?
Take a range of magazines and ask your team to choose a picture that they feel encapsulates the personality of your company, recommends Challengers Marketing. Ask people to present their pictures, and words that describe them to the group. Write up the main personality words and then narrow all the collated words down to the four that best describe your brand.

What's your tone of voice?
Once you've established your brand personality keywords, Challengers Marketing says the next step is to select supporting words for the main brand personality words. For example, if brave is one of the personality words, it could mean that pioneering, confident and spirited are good supporting words for your tone of voice.

Challengers Marketing is an outsourced sales and marketing firm based in Jacksonville. The firm are specialists in customer acquisition, brand loyalty and brand awareness and help their clients to get their brand message, products and services to consumers. The firm connects with consumers on a face-to-face basis as they believe this leads to long-lasting and personal connections between brand and consumer.

Challengers Marketing believe that their brand DNA is their promise to deliver a high quality customer service to consumers which ultimately drives brand loyalty and guarantees a high return on investment to their clients. Their clients use the firm because they know this to be a guarantee and expect the best results from the firm.

Challengers Marketing is an outsourced sales and marketing firm based in Jacksonville. The firm are specialists in customer acquisition, brand loyalty and brand awareness and help their clients to get their brand message, products and services to consumers.

Find out more about Challengers Marketing by visiting them on Facebook, or by following them on Twitter.

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