Event Horizon Marketing Reveals Research into How Stress Can be Positive

    TAMPA, FL, September 26, 2015 /24-7PressRelease/ -- A study undertaken by the American Psychological Association, the 'Stress in America' survey reveals that stress keeps more than 40 per cent of adults awake at night. "We are concerned, as this has an immense impact on the economy", say James Higdon of Event Horizon Marketing Ltd. In fact, according to the National Institute for Occupational Safety and Health, this costs companies around $200 billion a year through absenteeism, tardiness and loss of talented workers. Institute reports show that between 70 and 90 per cent of employee hospital visits in the US are linked to stress, which results in a lack of productivity. Event Horizon Marketing say that those numbers can be reduced drastically by showing people how to deal with stress and see it from a different, a positive perspective.

About Event Horizon Marketing: http://www.eventhorizonmarketing.org/about/

Kathleen Hall, Ph.D., former Wall Street trader and author of the book 'Alter Your Life: Overbooked? Overworked? Overwhelmed? (Oak Haven, 2005) and other related books, says: "This is where we talk about perception of stress, and how it is managed." Hall explains that stress information is neutral, not negative or positive. However, people usually refer to stress as a negative factor and teach others to get rid of it. Event Horizon Marketing agree with Hall's advice to teach people how to be curious about stress information, discover the reason behind it and find a solution to tackle it. "This way, you will not get overwhelmed and can make a plan for yourself", explain,s Mr Higdon from Event Horizon Marketing.

Hall is working with people from a variety of backgrounds, including aspiring entrepreneurs. She often administers the ACE exercise to business people. The results are remarkable. According to Hall's findings, 90 per cent of participants postpone things that could have a positive effect on them. She explains: "What they say is, 'I've been good, worked 80 hours this week, so I get to play golf.' It's an amazing, punitive society that we live in, where you have to be 'good' or 'finish your list' before you practice joy or what you love."

It is all about being mindful, being aware and digging deep to the roots of stress to identify the actual stressor by working through multiple layers. Event Horizon Marketing summarise: "It is important not to push the cause of stress away and simply deal with it. Many successful entrepreneurs are very self-aware and mindful of their situation and balance stress with joy, analyse issues and resolve them. Instead of piling up negative energy and stress, they simply deal with it and this makes them feel energetic and positive."

Event Horizon Marketing are a vibrant outsourced sales and marketing company based in Florida. The firm specialises in customer acquisition through a personalised face-to-face approach. Due to their success over the past year, Event Horizon Marketing are currently planning to expand into further markets before the end of the year.

Event Horizon Marketing is an outsourced sales and marketing firm based in Florida. The firm specializes in personalized marketing campaigns.

Find out more by following @Event_HorizonFL on Twitter or by 'liking' them on Facebook.

# # #