Challengers Marketing Reveals How Facebook's 'Dislike' Button Will Help Marketers

    JACKSONVILLE, FL, October 03, 2015 /24-7PressRelease/ -- As the dominance of social media marketing gathers pace, and shows no chance of slowing, it is a fantastic tool for marketers to not only have the positive 'like' response but to also be able to gauge consumer reaction with the 'dislike' reaction. Facebook are launching the dislike button to allow users to display empathy. The site is considering the site user and any interactions they have with 'friends'. The nature of some posts may not warrant a 'like' due to the nature such as an unfavourable circumstance or a natural disaster. Mark Zuckerberg of Facebook was quoted at a press conference regarding the possible introduction of the dislike feature. "People aren't looking for an ability to down vote other people's posts. What they really want is to be able to express empathy. Not every moment is a good moment, right? And if you are sharing something that is sad, whether it's something in current events like the refugee crisis that touches you or if a family member passed away, then it might not feel comfortable to Like that post."

About Challengers Marketing: http://www.challengersmarketing.com/

With one of Facebook's main sources of revenue coming from consumer data, it will allow a further angle for the online advertisers to capture further insight into the consumer and their activity and views. When launching national campaigns that can account for much of a marketer's budget it can provide an alternative perspective currently unavailable, and could save businesses millions in advertising.

Challengers Marketing feel that with Facebook advertising being personalized it allows marketers an added advantage to tailor the campaigns further with scope to get more connected with the consumer as the communications can be altered according to data feedback. Facebook no doubt will obviously be planning on making the data available for a sizeable fee to satisfy data hungry marketers.

Challengers Marketing is an outsourced sales and marketing firm based in Jacksonville. The firm are specialists in customer acquisition, brand loyalty and brand awareness and help their clients to get their brand message, products and services to consumers. The firm connects with consumers on a face-to-face basis as they believe this leads to long-lasting and personal connections between brand and consumer.

Source: http://www.entrepreneur.com/article/250733

Challengers Marketing is an outsourced sales and marketing firm based in Jacksonville. The firm are specialists in customer acquisition, brand loyalty and brand awareness and help their clients to get their brand message, products and services to consumers.

Find out more about Challengers Marketing by visiting them on Facebook, or by following them on Twitter.

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