Direct Marketing is the Key for Building Brand Loyalty Claims The Plato Group

    MIAMI, FL, October 04, 2015 /24-7PressRelease/ -- Decades ago, customers would forge a bond with a brand and would be loyal to existing and new products, proving to be a walking talking billboard for the brand. Sadly amongst the American consumers, The Plato Group believes this no longer seems to be the case.

About The Plato Group: http://www.theplatogrp.com/#about-us

Brand loyalty has been falling as customers seek out competitive offers. The emphasis is now placed on getting a bargain regardless of the brand.

The Plato Group outlines why direct marketing encourages brand loyalty:

1. Delivers a memorable experience every time - Delivering a service that is expected is great, but going beyond a customer's expectation is the first step in building brand loyalty. By offering a face-to-face service using direct marketing allows customers to identify and personalize a brand.

2. Rewards loyalty - By offering existing customers rewards for remaining a loyal customer, and additional rewards on a customer's birthday allows the brand to make the customer feel valued as much as new customers.

3. Asking customers what they think and act on it - Customers are a firm's best source of feedback about their products and services. Surveying customers is one thing, but actually implementing their feedback into the business, and letting that customer know that they have done so will help foster customer loyalty. Direct marketing allows the feedback to be generated instantly and can be used against the very next customer.

4. Turning the negative to the positive - 49% of consumers state that they are more likely to visit a business after reading a positive online review, and 69% trust online reviews as much as personal recommendations. Customers have a range of options to voice their opinion of businesses and companies.

The Plato Group offers personalized campaigns, targeting their clients' customer base directly. This form of direct engagement with the customers is great for product launches, brand reinvention and new market penetration. The firm believe that by interacting with customers directly it instills confidence and allows the brand to build a personalized relationship with its customer which if maintained will promote brand loyalty.

The Plato Group specializes in a personalized form of marketing that is designed to generate quality leads and deliver a high ROI for their clients.

For more information Follow @The_Plato_Group on Twitter and 'Like' them on Facebook.

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