Onnit Marketing Group Reviews Impact of Starbuck's New Mobile App

    DENVER, CO, October 08, 2015 /24-7PressRelease/ -- Onnit Marketing Group are interested in the results of the launch of the Starbucks app. The app allows customers to order any drink, in any combination that is available in store, and will give an 'available from' time. It will also allow customers to skip the queue and collect their product immediately, whilst paying through the app too.

About Onnit Marketing Group : http://www.onnitmarketinggroup.com

Onnit Marketing Group understands that this is a convenient app for customers, allowing them to streamline their day by avoiding queueing, but believes like with all technology, there can be glitches that make them unreliable. Furthermore, the app can be overwhelming for some initially with over 80,000 potential combinations for each menu item, the firm feel this could also alienate customers whom don't have access to the devices and are waiting in line.

Onnit Marketing Group believes that some companies whilst attempting to 'improve' customer experience are taking away the one thing that customers enjoy about the experience of purchasing their daily coffee. The opportunity to converse with one another, the ability to make small talk and interact. Onnit Marketing Group believe it is the personalization factor of Starbucks which has created such a strong brand that makes people wait in long lines to get their cup of coffee with their name spelt wrong and scribbled on the side of the cup that adds to the fun Starbucks experience. By replacing this with a printed ticket, they could be losing their USP, their staff. The firm believes that with heavy competition in all markets especially the hot refreshments sector that they could lose those crucial customer relationships.

Onnit Marketing Group is an outsourced sales and marketing firm based in Denver, Colorado. The firm specializes in a personalized form of marketing whereby they connect with consumers on behalf of their clients' brands. The firm works closely with their clients to produce highly personalized campaigns that accurately reflect their brand message, products and services to their target group of consumers. These campaigns are then taken directly to consumers via face-to-face marketing methods, which help to create long-lasting and personal connections between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Onnit Marketing Group is an outsourced sales and marketing firm based in Denver, Colorado. The firm specializes in a personalized form of marketing whereby they connect with consumers on behalf of their clients' brands.

For more information Follow @OnnitMarketingG on Twitter and Like them on Facebook.

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