New Book by Successful Serial Entrepreneur Guides Business to Adapt a Post Recession Mindset of New Development and Innovation

    STUART, FL, October 08, 2015 /24-7PressRelease/ -- Innovation thought-leader and international entrepreneur Robert Brands leads readers in their quest to implement sustainable innovation, and invites them into his virtual conference room of experts, with his newest book, Robert's Rules of Innovation II: The Art of Implementation, available nationally December 8, 2015.

Brands' hands-on, user-friendly approach builds upon the teachings of his first book, Robert's Rules of Innovation: A Ten-Step Program For Corporate Survival, which was called a classic in Forbes Magazine's Entrepreneurs column. Now, in his second book, Brands introduces readers to the best and most recent thinking of his international network and details the steps needed to permanently implement a culture of Innovation in one's work environment.

Informative, entertaining and full of real-life examples, from a variety of organizational leaders, The Art of Implementation delivers the enthusiasm, passion and professionalism needed to succeed in today's volatile business environment. Concise, understandable, and practical, Brands' new book is a step-by-step guide to making innovation part of every outfit's DNA.

"There is no time to waste," Brands said. "If you are truly ready to unleash your team's abilities, and properly implement your culture of innovation, now is the time to start. I've written Robert's Rules of Innovation II: The Art of Implementation just for you."

About The Authors

Robert F. Brands is President and Founder of Brands & Company, LLC. His hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture for companies around the world. He has delivered on his pledge to bring "at least one new product per year to market" -- resulting in double-digit profitable growth and shareholder value.

Brands has led worldwide teams responsible for marketing and sales, operations and R&D and is a regular contributor to real- and virtual-world media and social networking platforms. Under Brands' stewardship as President of Airspray Int'l, Inc., the company became renowned as an international innovator in the packaging space, and created the international market for instant foam dispensing. Brands delivered consistent double-digit profitable growth. A native of The Netherlands, Brands resides in Stuart, Florida.

Martin Kleinman is a New York-based business writer and communications specialist. He blogs for The Huffington Post, as well as www.therealnewyorkers.com, and recently published a collection of short fiction called Home Front. Martin resides in New York City.

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