Is it Time For Television Advertising to Retire? Asks Paragon Worldwide Acquisitions

    GALWAY, IRELAND, October 11, 2015 /24-7PressRelease/ -- Last week, the UK marked the 60 year anniversary of the very first television advertisement. Back on the 23rd of September 1955, the first UK television advert was broadcast to coincide with the launch of new channel ITV. With television at the time being a family affair where people would come together to make the most of this new exciting technology, television advertisements had immense power and reach. in the early 1970's there was a significant drop in the quality of television programmes being produced in the UK & Ireland due in part, to a lack of a meaningful British film industry. This lead to high profile, respected directors and writers such as the likes of Ridley Scott and Alan Parker turning their attention to television advertising, and soon television adverts were heralded as important and engaging viewing, showcasing not only desirable products and services but cutting edge creative talent

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Paragon Acquisitions agree that it's hard to ignore the impact television advertising has had over the generations, however with a drop in traditional television viewing in favour of online streaming services and boxsets the firm are starting to question the effectiveness of the medium. There's no doubt that back in its heyday television advertising could send out a single message to a massive audience however the firm believe that this impersonal approach to marketing was balanced out by more personal instore consumer experiences. Now, with the rise in automated, self service outlets consumers are lacking a personalised experience instore, and when combined with the impersonal, singular message television advertising provides Paragon Acquisitions are concerned that businesses may be putting up barriers between themselves and their consumers.

Whilst the success of television advertising being questioned by some, it's fair to say that some adverts have experienced a phenomenal response from consumers. Adverts such as John Lewis' iconic Christmas ads have gained a huge positive response from audiences, whilst others such as Go Compare's moustachioed opera singer have risen to fame for attracting widespread hate. Paragon Acquisitions believes that both these campaigns have had a big impact due to the emotional response they generate, which helps to build connections and break down barriers. Because of this the firm have identified that an increasing number of companies have started to make sure their adverts 'speak' to their consumers and are starting to recognise the importance of connecting on an emotional level.

Although there may be life left yet in television advertising Paragon Acquisitions are urging businesses to ensure they are sending the same emotive message through all of their marketing platforms. Consistency can help develop and maintain customer connections long after a television advert has ran its course. As a leading event marketing firm Paragon Acquisitions are adamant that event marketing is one of the most effective methods for building strong customer relationships. Through specialised, targeted event marketing campaigns the firm meet with customers face to face on behalf of their clients' brand. Meeting one on one with consumers ensures that the brand message is delivered clearly and offers consumers the opportunity to interact and ask questions. By building strong emotional connections with consumers the firm are able to deliver a highly personalised customer experience which drives brand loyalty, customer acquisition and ROI.

Paragon Worldwide Acquisitions design and implement effective direct marketing campaigns that are designed to generate quality sales and deliver a high ROI for their clients.

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