Preferred Patron Competes Big with New Tablet Edition Loyalty Program

    NORTHFIELD, NJ, October 14, 2015 /24-7PressRelease/ -- Preferred Market Solutions, LLC has introduced a new offering, called the Preferred Patron Tablet Edition. The Tablet Edition is squarely positioned to compete big with the proliferation of tablet loyalty solutions that have hit the market of recent.

Like its competition, this is a customer-driven loyalty solution based on consumer visits instead of monetary spend, but there are some significant key differences that set this solution apart. "Over the last few years, we have seen some heavy gorilla style marketing from companies venturing into the loyalty arena with large capital investment behind them," says Brett Perlman, managing partner of Preferred Market Solutions, LLC. "The problem is, unlike us, they do not have over a decade of loyalty experience behind them, and they have missed some key requirements of loyalty marketing. So what we see are solutions being heavily marketed that are actually doing an injustice to small merchants across the country," says Brett. "You see, these solutions are all 'common brand' solutions, like Belly, Splango, Spoton and a few others, which all promote the loyalty provider's brand over of the merchant's brand. That's pretty self-serving on the part of these providers; they are doing a great job at establishing their own brand at the expense of their subscribing merchants. To further exasperate the injustice, some of these systems actually retain exclusive right, title and interest to all data collected by the program. That's crazy!" says Brett. "Merchants are devoting all this time to collecting consumer data but they do not necessarily have rights to use it as they see fit! To make matters worse, some providers may actually have rights to market using that data, or even sell it, at their discretion." With Preferred Patron , merchants retain exclusive ownership of all data collected by their program, to use when they want, however they want.

An intrinsic goal of loyalty systems is to establish and reinforce the merchant's identity and brand while collecting consumer data to drive the program. "The goal is not to share a common system with your competitors!" says Brett. "To be successful, the system must promote itself under the merchant's identity, such as John's Brickhouse Rewards. It must also afford the merchant several engagement channels to connect with their consumers, including e-mail, SMS text, social media, mobile apps, web portals and direct mail. Many of our competitor solutions fall short in these areas," says Brett. "With Preferred Patron , merchants have direct access, right from the administration area of the tablet, to send SMS messages and unlimited e-mail communications. They can do this any day, at any time and as often as deemed suitable. Most importantly, these engagements are completely branded with their own business identity."

The Tablet Edition is Preferred Patron's most passive loyalty program. It eliminates any burden on the business when capturing consumer data. Additionally, the system ships with everything needed to operate, including a tablet with commercial grade stand, pre-loaded and ready to go. While being the most simplistic loyalty solution offered by Preferred Patron , the tablet solution still retains many features of the company's more sophisticated Silver Edition, which are not commonly found in other tablet loyalty solutions. These features include several incentive promotions, gift card processing, private labeling, integrated e-mail and SMS texting plus complimentary access to Preferred Patron's WebDesk interface. "It all adds up to a successful loyalty solution that stays true to the goals of loyalty marketing," says Brett.

PREFERRED MARKET SOLUTIONS, LLC
Founded in 2004, Preferred Market Solutions is a leading provider of loyalty marketing software, products and services. The company offers cutting-edge customer retention and marketing tools to resellers and clients world-wide. Industries served include retail, restaurant, cafe, salon/spa, health/fitness, automotive, hospitality, resort, golf and country club, educational institution/university, gas station/car wash and entertainment. To find out more about Preferred Market Solutions products and services, please call 1-800-531-1108 or visit www.preferredpatron.com

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