Zengo & Co Reviews How to Deal With Social Pressure

    CHICAGO, IL, October 17, 2015 /24-7PressRelease/ -- Social pressure is defined as someone else's idea of how an individual should lead their life. Much like peer pressure, social pressure is the influence of a group or individual that encourages others to change their attitudes and behaviors, or to conform to social 'norms'. Unfortunately, due to the unpredictable nature and risks involved in entrepreneurship, the majority of entrepreneurs are subjected to some level of social pressure at one time or another. Many more traditional thinkers or those adverse to risk believe that many entrepreneurs are making a mistake and being reckless by pursuing such an unconventional career. Entrepreneurship can also steer people away from certain social norms. Milestones such as marriage and children can sometimes be put on the back-burner whilst an entrepreneur develops their own new set of goals to work towards, which can cause friction among friends and family and lead to increased social pressure.

Zengo & Co, a Chicago based sales and event marketing firm believes that social pressure can be incredibly damaging to entrepreneurs and especially those new to entrepreneurship and who may be still finding their feet. To succeed as an entrepreneur, an individual needs to be fearless and capable of taking on new challenges. Social pressure can break down their resilience and self-belief, and if an entrepreneur doesn't believe in themselves it is unlikely that anyone else in the business world will either.

About Zengo & Co: http://www.zengoandco.com

With social pressure posing such danger to young and ambitious entrepreneurs, Zengo & Co have offered their expert advice on how to cope with and overcome pressure and negativity:

Be comfortable with who you are - if an individual is insecure about themselves and their abilities, it's easy for social pressure to get the better of them. To dampen any insecurity Zengo & Co believe it's important for people to think about who they are and why they are following a particular path. As long as they have secured a reason in their mind for themselves, they don't need to waste time trying to convince others.

Listen - the majority of social pressure comes from a good place, so sometimes it can be helpful for entrepreneurs to listen to and assess what those around they are saying. They may choose to implement some of what they say, but if they don't agree, they should just smile and let it go.

Have a support group - having someone to vent or rant to can be extremely helpful, especially if they have been through a similar experience at one point or another. Their hindsight can often help a person to avoid burning too many bridges and becoming frustrated by those close to them who don't agree with their choices.

Zengo & Co is a Chicago based sales and event marketing firm that provide businesses across America with innovative face-to-face marketing solutions. As well as creating and managing exciting event marketing campaigns, the firm act on behalf of their clients by meeting with customers one-on-one. These interactions help the firm to deliver a highly personalized experience to customers which boosts their clients' customer acquisition and retention.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

# # #