Marketing Evolution Helps Out of Home (OOH) Industry Gain the Benefits of Big Data & Programmatic Automation

    NEW YORK, NY, October 20, 2015 /24-7PressRelease/ -- "We decided to work with Marketing Evolution because they are a leader in ROI optimization and attribution analysis, they work with four of the ten largest OOH advertisers, and their experience in helping the digital industry plan, buy and measure ROI could be directly applied to the OOH industry," said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA).

Marketing Evolution has completed a white paper detailing how the OOH industry should integrate digital behavioral audience data, geo-location and first party data into planning software. The paper details how to deliver programmatic automation, apply best practice insights for OOH creative, and improve ROI measurement. The white paper is available at:

http://www.marketingevolution.com/ooh

Marketing Evolution is now working on phase two of the engagement, which is delivering a programmatic protocol for the OOH industry. A committee of the OAAA is engaged in reviewing and testing the protocol.

According to Rex Briggs, CEO and Founder of Marketing Evolution, "The explosion of big data and ROI analysis in marketing means there are huge advantages to advertisers and media owners from programmatic automation. The benefit to marketers and agencies include the ability to buy the best match of location, audience, predicted impact and ROI impact with a couple of clicks in software. It is a huge time and cost savings that makes OOH far easier to plan, buy and measure. For the OOH media owners, they can open up new markets because they can be easier to plan and buy. It means they can work synergistically with digital audience targeting, and mobile's geo-location targeted marketing. For consumers, it means more relevant messages. We love helping marketers, media owners, and consumers achieve a win-win-win."

Those interested in a preview of the Out-of-Home industry programmatic protocol can contact Marketing Evolution's Programmatic Media Coordinator, Christie Crockett at [email protected], or CEO Rex Briggs directly.

Marketing Evolution helps clients and partners increase marketing ROI. Marketing Evolution has the most broadly independently validated ROI methodology. The patented Cross Media Attribution Modeling is better than digital only attribution, because it finds the synergies between TV, Search, Display, Direct Mail, etc. It is better than region-based mix modeling because it is customer-centric. Customer-centric analysis benefits include: (1) 20x more data to read impact of specific media placements, and specific messages (2) more targeted - delivering ROI down to individual customer segment levels and (3) more real-time, delivering ROI at the campaign level - while campaign is running, enabling mid-course adjustment. www.MarketingEvolution.com

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