It's Time to Get Personal According to Barton Consulting Group

    LAS VEGAS, NV, October 23, 2015 /24-7PressRelease/ -- According to a recent study by Marketing Week, promotional marketing materials are failing to generate a high response rate among consumers, with the number of consumers using these promotions falling significantly over the last 12 months. The study, conducted by research company fast.MAP found that of the 1,028 customers surveyed fewer than 50% would open and utilize promotional marketing materials received in the post, and depending on what business it was that was sending them the promotion, this figure can fall even further; with less than 10% using promotions sent from a loan provider, and only around 15% using offers and promotions from broadband and cable companies. The research found that email promotions are also taking a hit, with only 27% of consumers shopping with offers and coupons received online.

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Barton Consulting Group believe that whilst many brands implement these offers in the pursuit of greater brand loyalty, these methods can in reality, actually deter a customer from returning to a particular brand. Customers like to feel valued and appreciated as an individual, however when creating promotional marketing material and offers, the majority of brands are viewing their consumer base as a whole and failing to tailor their offers to specific consumer groups. This means that much of the promotional content received by consumers is not relevant to their needs or requirements and becomes more of nuisance than a reward for their loyalty and can drive a wedge between themselves and a brand. Because of this, an increasing number of customers are choosing to shop more locally where they are able to receive a more personalized and memorable service, through which smaller businesses are able to meet their needs and offer a more wholesome and engaging customer experience.

Barton Consulting Group also believe that issues surrounding privacy has had a big impact on the effectiveness of mail promotions. Whilst in the past businesses have taken for granted their customers' acceptance of marketing content, the rise in reporting of big brands losing customer data or suffering at the hands of hackers has made consumers more aware of the contact information they are giving to businesses and where these businesses are storing this information. As such the firm are encouraging businesses to implement more direct customer service techniques which will offer customers the opportunity to meet with brands in person and pose any worries or concerns to knowledgeable and supportive representatives who can offer them competitive promotions and offers there and then.

As a direct sales and marketing firm, Barton Consulting Group are committed to providing a great customer experience and believe the secret to customer loyalty lies in implementing face-to-face marketing techniques. Through one-on-one customer communication Barton Consulting Group are able to deliver the service customers crave by taking into account their individual needs and preferences. This direct approach has helped a wide range of businesses across Nevada increase their customer acquisition and retention and build a positive, customer focused reputation, all whilst generating a consistently high ROI and providing the necessary means for continued growth and development.

Barton Consulting Group is a young, vibrant and dynamic sales and marketing outsourcing solution for clients throughout Nevada. The firm specialize in face-to-face sales and building relationships with customers.

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