Credico UK Predicts the Future of the Customer Experience

    CHESTER, ENGLAND, October 24, 2015 /24-7PressRelease/ -- Over as little as five years the marketing scene has changed dramatically and marketeers have had to adapt in order to remain effective in their pursuit of their target audience. In the last five years a wealth of new technologies have been introduced in an effort to enhance the customer experience, many have had varying success. Whilst many of these technologies are aimed at making the buying process more enjoyable and efficient for the customer, striking the balance between overall efficiency and personalisation is still a stumbling block for many businesses. Some are being forced to implement new technologies so that they can handle an increase in customer flow, however in doing so, they are neglecting their overall customer experience and failing to provide a tailored service to each customer.

About Credico UK: http://www.credico.uk.com/about/

However, in the wake of these technological advancements, Field marketing specialists Credico UK believe that there are businesses who are managing to implement their technologies in such a way that they can still deliver a quality customer experience. These businesses are recognising that they are not the only ones with the technology; customers now have more mobile internet devices at their disposal than ever before. By understanding how customers are using these devices and appealing for customer feedback these businesses have been able to build a satisfying experience from their customers point of view, developing their brand around their customer motivations and goals.

To ensure that these businesses continue to deliver a high quality customer experience, Credico UK has been investigating what the future may hold in terms of customer engagement. The firm believe that by 2020, the majority of businesses will be relying more heavily on mobile technologies for their sales force automation initiatives. This technology will support real time communication, which is a necessary step in forging stronger, more transparent customer relationships.

Social media is also expected to play a greater role within customer engagement. Rather than being solely used by customer service representatives, social media is expected to expand to all departments of an organisation in a move to offer customers direct access to expert advice.
Credico UK believe that these predictions not only highlight the growing importance of technology within the customer experience, but also represent how customers are expecting more from businesses in terms of personalised, specific communication. The firm themselves regularly innovates and updates their customer experience techniques to remain up to date with the market demands and deliver a service which meets the needs of today's consumers.

Credico UK is a leading field marketing agency with offices in London, the North West and Ireland. Through direct sales techniques the firm are experts in bridging the gap between brand and consumer and have the knowledge and skills to help brands make a real impact on the open market. As well as bringing a brand closer to its customers and forging long lasting relationships, Credico UK are also highly skilled in lead generation, increasing sales performance and raising brand awareness.

Credico UK specialise in customer acquisition to help clients increase their customer loyalty.

For more information Follow @CredicoUK on Twitter and 'Like' them on Facebook.

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