Go Back to Basics to Improve Customer Experience says 1st Line Global

    WEST PALM BEACH, FL, October 28, 2015 /24-7PressRelease/ -- According to Forrester Research, customer experience scores for the majority of US brands have either barely held steady or declined. The research firm's 2015 customer experience index showed that for 69% of the brands it studied, scores were vitally unchanged, with only seven brands experiencing improved scores. Forrester Research studied brands across 18 industries, and the scores for 15 businesses dropped since the firm's round one study, which was conducted prior to its customer experience report. Three industries held steady, which were banking, auto and home insurance and hotels. Shockingly, only 15% of brands received "good" scores, a drop from 26%. "Excellent" scores were few and far between, with just 1% of brands receiving high marks.

About 1st Line Global: http://www.1stlineglobal.com/

West Palm Beach based direct marketing firm, 1st Line Global have exceptionally high customer service standards, and are committed to delivering an outstanding customer experience. "The key to customer satisfaction is delivering a personalized and human service, and at 1st Line Global that is something we do best," said the CEO at 1st Line Global, Jaemes Hunt.

1st Line Global prides themselves on their high customer satisfaction rates and they believe the key to this is their direct marketing methods. At 1st Line Global they use in-person promotions to deliver their clients' messages direct to consumers. Their direct and personalized strategy allows their sales contractors to build a relationship with customers, handle queries, instill consumer confidence and deliver both quality and quantity customer acquisition results for their clients.

Customer acquisition specialists and experts in dealing with people, 1st Line Global were disappointed with the findings and believe many brands need to up their game when it comes to customer experience. Getting customer service and experience right is what drives sales and profits.

1st Line Global is a sales and marketing firm that specializes in outsourced event marketing solutions. The firm help major national clients to increase their brand awareness and customer acquisition rates through face-to-face communication, which allows the firm to gain the relevant information needed to personalize the customer experience and deliver a unique tailor made service. The firm's innovative approach provides their clients with the opportunity to nurture strong customer relationships which leads to an increase in brand loyalty and revenue and the means to grow and expand their brands.

SOURCE: http://www.dmnews.com/direct-line-blog/does-customer-experience-need-a-911-call/article/443170/

1st Line Global provide the resources and expertise for clients to tap into in order to help drive sales, raise brand awareness and increase revenue.

For more information follow @1stLineGlobal on Twitter and 'like' them on Facebook.

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