Credico UK Reports Direct Marketing As A Cost-effective Tool To Conduct Market Research

    CHESTER, ENGLAND, October 30, 2015 /24-7PressRelease/ -- When launching a new product or building a brand, companies have to understand their target audience in order to meet customers needs and expectations in order to achieve long-term goals. Market research exists to guide business decision making by gaining market insight regarding competitors, products and customers. Market research will enable a company to create and develop an effective marketing strategy. Large companies can spend millions of pounds on market research each year, but smaller firms need to test and validate market opportunities on a much tighter budget.

About Credico UK: http://www.credico.uk.com/about/

In a recent article, (www.marketingweek.com, How to do market research on a small budget, 14th October 2015) Marketing Week explored six different methods that marketeers and entrepreneurs can adopt in order to carry out research and development without cutting corners or breaking the bank. Some of the methods mentioned by Marketing Week included using social media, observations and opting for quality over quantity. However, Credico UK were shocked to see 'direct marketing' missed off the list.

Direct marketing is an excellent channel for enabling targeted market research because it allows a company or brand to generate a response from specific customers groups. As a result, small businesses can focus their limited marketing resources where they are most likely to get results. A direct marketing campaign can help boost sales and improve existing customer loyalty, as well as increase customer retention and generate new business. It is an effective market research tool because direct marketing can be evaluated and measured precisely as a brand receives direct and immediate feedback from customers.

Credico UK is an established, independent field marketing agency that offers outsourced direct sales and marketing solutions across the UK and Ireland. With a network of regional offices situated in some of the UK's largest cities, the agency provides their industry knowledge and expertise to a wide range of innovative industries and business sectors. Credico UK specialises in customer acquisition and retention services, working with clients to help them increase customer loyalty through face-to-face interactions. With the help of experienced and friendly sales teams, Credico UK builds personal connections between clients and consumers by taking the time to learn about each consumer's unique set of needs and requirements. This marketing approach provides tangible benefits to both businesses and consumers. Businesses are able to generate more sales, whilst consumers feel more valued by businesses and benefit from a high standard of customer service.

Credico UK specialise in customer acquisition to help clients increase their customer loyalty.

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