1st Line Global Highlights Customer Experience Lessons from 3 Celebrity Entrepreneurs

    WEST PALM BEACH, FL November 29, 2015 /24-7PressRelease/ -- To succeed in business a brand must offer something unique. Developing a USP is essential and although for many celebrities their 'star power' may provide them with an advantage in the early stages, it is customer care that dictates success.

About 1st Line Global: http://www.1stlineglobal.com/

Vulcanpost.com recommends having a demonstrable passion for your products, knowing customers' needs, and being able to relate to customers' experience personally and authentically are some of the strongest possible business differentiators a business can offer.

1st Line Global have outlined some of the most notable celebrities to build successful businesses through offering a great customer experience are as follows:

Jessica Alba - CEO Honest

She started her career as a movie star and known for roles in Sin City, Fantastic Four and Into the Blue. She has added a string to her bow since by staring her own lifestyle brand that focusses on developing household items that are both nontoxic and child friendly. She offers a solution to like-minded parents who are looking for convenient products that offer ethical and environmentally friendly options. She has managed to inject her personal brand into the product and as a result added value to her product line.

Gwyneth Paltrow - CEO Goop

The successful actress turned entrepreneur offers working women a website that offers ideas to improve work life balance. Her marketing places her directly in situations that she has faced and believes are common amongst women, her website empowers women to maximize their opportunities to succeed.

Her website features an ecommerce shop for fashion, food, home decor, and more, along with articles offering advice and information catered toward women like Paltrow who can appreciate the challenge of finding a sane work-life balance.

Tyra Banks - CEO TYRA Beauty

Tyra believes that celebrity endorsements can be powerful, but sometimes it's hard for the consumer to judge if the endorsements are fueled by anything other than a pay check. Tyra has built a reputation in the fashion world and beyond as she has had a successful career including, actress, talk show host, author, supermodel and now business woman. Tyra wanted a cosmetic line that was free of gimmicky products but focused on the essentials to achieve a great makeup look whatever your style.

Tyra feels she can add to the customer experience with her experience of the good, the bad and the ugly of the beauty industry and feels that beauty should empower a woman and assist her in her daily endeavors.

1st Line Global is a sales and marketing firm that specializes in outsourced event marketing solutions. The firm also runs a Business Development Program that assists budding entrepreneurs to get into business by helping them to understand how to highlight USP's and work them into a successful business model.

1st Line Global provide the resources and expertise for clients to tap into in order to help drive sales, raise brand awareness and increase revenue.

For more information follow @1stLineGlobal on Twitter and 'like' them on Facebook.

# # #