Black Friday is Not an Effective Marketing Tool Claims Event Horizon Marketing

    TAMPA, FL, November 29, 2015 /24-7PressRelease/ -- For marketers looking to develop a wider customer base that can be sustained over a period of time, Event Horizon Marketing encourages marketers to consider additional promotional events to work in conjunction with Black Friday. Consumers only make one consideration on this day: Price. Sales on Black Friday are unlikely to be repeated, so it won't necessarily encourage brand loyalty. In the past, businesses report record sales for the one day and it is worth questioning; do shoppers factor this in prior to the sale and hold off the majority of their big buys?

About Event Horizon Marketing: http://www.eventhorizonmarketing.org/about/

In research conducted exclusively for Marketing week, reporting shows that in 2014 the promotional event lasted from Wednesday 26 November to Monday 1 December, also known as 'Cyber Monday' for its supposed focus on online deals. There was an average 47% uplift in conversion rates and a peak of 72% for the retailers Summit works with. Also interestingly reported in the research was the effect on pre-Christmas sales has reduced interest in the Boxing Day sales.

Event Horizon Marketing believe the key to achieving long lasting results is to create engaging innovative campaigns that educate the consumer on the brands message whilst adding value to the products and services the business offers. Developing a strong company culture that reaches all aspects of a business will allow companies to deliver great service. By focusing on pre sales service, the customer experience and post-sale marketing will allow the consumer to make an educated purchase decision that is not based solely on the bottom line.

Event Horizon Marketing is an outsourced sales and marketing firm based in Tampa, Florida. The firm are direct marketing specialists and work on behalf of their clients' brands to create highly unique marketing campaigns. These campaigns are taken directly to consumers via face-to-face marketing methods that help to forge long-lasting and personal business connections between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients. The firm urges those looking to take advantage of the Black Friday sales to keep in mind the entire customer experience post sale.

Source: https://www.marketingweek.com/2015/11/04/why-retailers-will-regret-creating-black-friday/

Event Horizon Marketing is an outsourced sales and marketing firm based in Florida. The firm specializes in personalized marketing campaigns.

Find out more by following @Event_HorizonFL on Twitter or by 'liking' them on Facebook.

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