Bloomingdale's Made a Major Marketing Fail says 1st Line Global

    WEST PALM BEACH, FL, December 02, 2015 /24-7PressRelease/ -- A recent Bloomingdale's catalogue advert is causing uproar, and Florida based sales and marketing firm 1st Line Global believe that Bloomingdale's made a massive marketing fail.

Bloomingdale's faced backlash on social media with people taking to Twitter to voice their concerns and outrage. The caption for the printed advert showed a man and woman dressed in party attire, read "Spike your best friend's egg nog when they're not looking". While it wasn't clear as to whether the best friend was supposed to be the man or woman pictured in the advert, readers surmised that the advert was endorsing date rape.

About 1st Line Global: http://www.1stlineglobal.com/

Event marketing specialists, 1st Line Global believe that brands need to be more careful when selecting their marketing strategy. There are two sides marketers must consider. Adverts need to engage the audience and generate a response, however too much controversy can cause serious backlash and tarnish a brand. Using above the line in printed advertising, this advert was open to interpretation, rather than the in-person strategies that 1st Line Global uses. At 1st Line Global they use face-to-face promotional marketing and sales campaigns. Rather than high-cost and impersonal digital advertisements, the firm meets with customers in-person at event venues. This allows them to build relationships with customers, handle queries, instil consumer confidence and build brand loyalty.

While the firm doesn't think there was any obvious intention to cause offence, it was a serious lack of judgement on whoever signed off on the advert. "While controversy can be good in business as it creates exposure, allowing brands to reach a wide audience, this advert was one that crossed the line. For such a well-known firm to publish this was quite shocking and whoever gave the advert the green light is going to be in the spotlight," said CEO at 1st Line Global, Jaemes Hunt.

1st Line Global stated that this year many firms got their Christmas advertising campaigns spot on, however Bloomingdale's really dropped the ball.

1st Line Global is a sales and marketing firm that specializes in outsourced event marketing solutions. The firm helps major national clients to increase their brand awareness and customer acquisition rates through face-to-face communication, which allows the firm to gain the relevant information needed to personalize the customer experience and deliver a unique tailor made service. The firm's innovative approach provides their clients with the opportunity to nurture strong customer relationships, which leads to an increase in brand loyalty and revenue and the means to grow and expand their brands.

1st Line Global provide the resources and expertise for clients to tap into in order to help drive sales, raise brand awareness and increase revenue.

For more information follow @1stLineGlobal on Twitter and 'like' them on Facebook.

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