All Press Releases for December 02, 2015

Union Barrelhouse to Partner with Four Peaks Brewery of Tempe Arizona- A "Choose Your Own Barrel Program" with the Four Roses Bourbon Distillery

Choose Your Own Barrel



    SCOTTSDALE, AZ, December 02, 2015 /24-7PressRelease/ -- Union Barrelhouse located in the heart of Old Town Scottsdale was fortunate enough to be selected to participate in a unique "Choose Your Own Barrel Program" with the Four Roses Bourbon Distillery in Louisville Kentucky. As fate would have it, we were able to participate in this great venture due to our robust support of Four Roses Bourbon and our partnership with distributor, Young's Market in Arizona. In order to expand this opportunity we have worked out a partnership with Four Peaks brewery, arguably the most relevant microbrewery in the AZ beer scene.

In short the program works as follows:

A representative of the Union Barrelhouse, Anthony Georgoulis, was flown to Kentucky for a first hand look at the Bourbon making process. The event was hosted by famed Master distiller Jim Rutledge, a legend in the region and in the spirits industry. Mr. Rutledge handpicked 10 unique full barrels based on 10 proprietary mash bills and yeast combinations.

Georgoulis, was able to taste all ten barrels which varied in terms of aging, mash bills, taste profile, proof, etc. Out of the ten barrels that were sampled by Georgoulis, he handpicked barrel number six. This barrel was picked for its strong oak finish, and more balanced profile than the others. He chose a barrel that is rich in character and accessible to the wide range of palates and Bourbon lovers.

After he signed the barrel and sent it to Arizona for bottling and distribution, we worked on labels with our amazing hostess Mandy. A simple label, which shows the four Roses Iconic graphic, with our very own UBH label stating recipe and bottling details. It will contain information such as "Bottled September 2015", our recipe that is OESO, which makes sense if you were there, proof and "bottled exclusively for Union Barrelhouse."

Partnership with Four Peaks Brewery of Tempe AZ

In order to maximize this project we have worked out a partnership with Four Peaks brewery. The basics are as followed: Once we receive our empty barrel. Four Peaks brewery will age one of their exclusive beers in it for a time to be determined by their brewing expertise. They will then Keg the approximate, three barrels of beer. We will have a truly unique, specially aged Four Peaks beer to sell that truly cannot be had anywhere else in the world.

This product will be rolled out around Christmas with signage, fanfare, etc showing off our relationship and partnership.

Our very own barrel - In our house

With our very own barrel proudly on display we will be able to do the following: Showcase our presence in the bourbon and mixology scene. Offer up a product than can truly not be had anywhere else in the world.

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Contact Information

Brianna Gades
Union Barrelhouse
Scottsdale, AZ
United States
Voice: 623-826-3411
E-Mail: Email Us Here
Website: Visit Our Website