Julia "Lady J" Gerard, West Hollywood California Designer, Observes World Aids Day with Celebrity Benefit

    WEST HOLLYWOOD, CA, December 03, 2015 /24-7PressRelease/ -- Julia "Lady J" Gerard, the original rebel with a cause couture designer is observing WORLD AIDS Day by launching her Four Day Project Divine Super Sale benefitting Project Angel Food during the week long remembrances.

Supporting Lady J, who has dressed the hottest celebrities from Cher to Rihanna, in her effort to assist the Los Angeles based charity are Pamela Anderson, Paula Abdul, Maria Conchita Alonso, all dedicated and tireless supporters of the AIDS community along with an expected celebrity packed Black Carpet.

Project Divine will feature four days of deeply discounted high end luxury items from area merchants and couture designers providing shoppers the opportunity to support a worthy cause and begin the traditional gift giving season in ultra-style.

Iconic brands such as Guess Jeans, T-Shirts from JGERARD/Peace Gallery, Jewelry, Sunglasses, and other well-known couture, bridge lines, and ready-to-wear designers are donating items for sale. All items are new, never worn.

The lure of saving on the direct from manufacture brands at 50% to 90% off retail is a pure adrenaline rush. Sound too good to be true? Come and see for yourself as Project Divine takes place at 8611 Melrose Avenue, West Hollywood, CA, located between Urth Cafe and the Pacific Design Center.

A Celebrity VIP Cocktail kicks off the following three day Shopping Extravaganza Event, on December 3, 2015 from 6:00pm - 10:00pm.

Guests will be treated to open Caviar and Champagne bar (farm raised Beluga) tray passed Pacific Rim hors d'oeuvres, signature desserts from Sweet Serenity, black carpet photo opportunity, free valet parking and the opportunity to socialize with the many celebrities expected.

Project Divine shopping extravaganza begins with the private first look by VIP attendees December 3, 2015 and continues with Girls Night Out Friday on December 4, 10:00am - 10:00pm; Sinful Saturday December 5, 10:00am - 10:00pm and Last Chance Sunday, December 5, from 10:00am - 5:00pm.

At the door options, for those pressed for time, include a $10.00 donation, granting immediate access.

Whether shopping for oneself or others, with 75% of every sale donated by JGerard Peace Gallery Studio to Project Angel Food, the draw to give and receive is too divine to miss.

Project Divine is co-sponsored by J.Gerard Peace Gallery Studio and the City of West Hollywood and is produced by Victoria Jodis of Biz Stars Productions with Pacific Rim Hors d'oeuvres provided by Celebrity Chef Mark Kearney.

Sponsors for Project Divine include Aston Martin of Beverly Hills, Beverly Hills Caviar and Sweet Serenity Desserts, Toto Residential Luxury Fixtures and Mark Kearney Group. Additional event sponsors include Biz Stars TV, Dama Tequila, l.a. Eyeworks, Guess Jeans, Ruth Burgess, el Jimador, Fireman's Brew, Kitson, Hanky Panky, Finlandia Vodka, Michael George Whole Body Works, 10 Elevern, Boom, SampleOn.com, and Leo Bella Evening Bags.

Media Sponsors: Haute-Lifestyle.com and L.A. Variety.

For more information http://www.jgerard.com

To schedule interviews with Julia "Lady J" Gerard email: [email protected]

About JGerard Peace Gallery
Julia "Lady J" Gerard, an icon of the trendy, hip fashionable Melrose establishment, has maintained her boutique for the last 30 years. Her fashion designs a mix of rock star, flower child, hippie chic, have been seen on celebrities as trendy and iconic as Julia herself. Project Divine is birthed from Lady J's heart of hope as she lives, designs, hopes and helps by giving back.

About Project Angel Food
Project Angel was birthed out of the AIDS Crisis and has grown into the largest serving charity directly serving the LGBT community. Our mission is to feed and nourish the sick as they battle critical illness. Volunteers and staff cook and deliver nutritious meals, free of charge, to homes throughout Los Angeles County to alleviate hunger, prevent malnutrition and return our client to health.

Media Contact:
Janet Walker
Director of Public Relations, Project Divine
[email protected]
646-483-5338

***Project Divine is not Divine Design and is held in a privately owned boutique.***

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