'Data Should be Used to Personalise Service Not Just to Drive Sales' Claims Be Interactive

    BRISBANE, AUSTRALIA, December 03, 2015 /24-7PressRelease/ -- With online marketing on the rise and displaying no signs of letting up, it is crucial that brands are tailoring their strategies to more specific markets. This will help increase engagement opportunities and reduce the risk of unnecessary communications, which can lead to a negative association with a brand. Be Interactive understands that data captured is not always a great reflection of the entire market and can give unreliable data for a specific sub market.

Brands can sometimes confuse a hard sell with an opportunity to improve a service, which can decrease the time spent moving a customer towards a new sale. By focusing on becoming a problem solver for the consumer, the product offered will convert into a must have; making the conversion rate increase. By separating a business' customer base it will allow a greater understanding of the needs of each consumer allowing more specific strategies to be executed.

It is important that a more aware customer feels that their data capture is being used responsibly and to benefit both the consumer and brand. OC&C's research suggests that consumers are 21% more likely to respond to contextualised messaging but brands must exercise caution. A much-publicised example involves retailer Target, which analysed data to calculate a 'pregnancy prediction' for shoppers. Mothercare has used data in a similar way to predict what its customers need on their journey through parenthood before they have realised themselves. It is a fantastic tool to assist the consumer in finding products that they themselves didn't know existed.

About Be Interactive Pty: http://www.beinteractivepty.com/

Be Interactive is a leading sales and event marketing firm based in Brisbane, Australia. The firm use direct event marketing strategies to help their clients form better customer relationships and generate more sales. By taking the time to talk to customers face-to-face the firm are able to provide a personalised service where customers' individual needs are met which increases their clients' brand loyalty and provides them with a positive market reputation.

The firm interacts with its clients' customers on a face-to-face basis. They are known to report back to the client with live market research, which can be crucial if tweaks need to be made to improve the success of the campaign.

Be Interactive provides a cost effective route to market to a range of local and national clients throughout Brisbane. Our proactive approach provides measured results that guarantee return on investment for our clients.

For more information follow @BeInteractiveAU on Twitter and 'like' them on Facebook.

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