O'Connor Marketing Identify the Mistakes That Startups Must Avoid in Order to Succeed

    SYDNEY, AUSTRALIA, December 04, 2015 /24-7PressRelease/ -- O'Connor Marketing, a leading Australian sales and marketing firm, are supporters of entrepreneurship and provide advice and guidance to help people go on to become business owners. They believe that it is essential for startups to shorten their learning curve as much as possible.

Making mistakes aren't fatal to startups, indeed they often teach businesses how to overcome potential obstacles in the future. All startup businesses will inevitably make mistakes along the way, but avoiding the major pitfalls from the onset will increase the likelihood of the business developing faster.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing highlight 4 key mistakes that startups must avoid below.

Lacking clear plan and goals

Just as O'Connor Marketing ensure they create clear plans for client campaigns, new startups must construct strategic plans for every aspect of their venture. Ronan O'Connor, Owner and Managing Director of O'Connor Marketing stresses the importance of transcribing measurable goals clearly before commencing a new business venture - "Think about what you want, where do you want to be in a year, 5 years and 10 years' time. What do you want to achieve? Write it down, if it's not on paper it does not exist."

Failing to get the most out of your employees.

O'Connor Marketing view their employees as they're greatest asset, and number one advantage over competitors. As a startup owner they suggest your goal should be to get the most out of your employees, and their individual talents across differing areas of expertise. This can be done by providing a vision to the people who you work with, and then following-through on this by showing up on a daily basis ready to lead the group toward the achievement of said vision.

Hiring too quickly.

Large businesses may have access to a war chest of resources in comparison to many startups, allowing them to invest heavily in the recruitment process. O'Connor Marketing underline the importance of vetting candidates in a similar fashion as employees of startups can have a disproportionate impact to the business, and it is vital that they buy into the company's vision. Trial periods or internships can act as safety buffers in this process.

Failing to understand your own weaknesses.

As mentioned above, it is important to identify the deficiencies in expertise of your business, and hire staff accordingly, and one of the easiest mistakes a startup CEO can make is to ignore their own shortcomings, both business and personal.

O'Connor Marketing is a B2B and event marketing agency that was launched in early 2014. The firm is a provider of strategic business solutions to the telecom, energy and non-profit industries. O'Connor Marketing provides their clients with a range of services that include marketing plan development, business planning, marketing segmentation and communication strategies.

O'Connor Marketing is a B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.

For more information on O'Connor Marketing follow @OMCAustralia and 'like' them on Facebook.

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