Red Crown Inc. Reveals the Marketing Secret Behind Chipotle's Burrito Card

    BALTIMORE, MD, December 05, 2015 /24-7PressRelease/ -- Red Crown Inc., a direct marketing specialist, looks at Chipotle's Burrito Card and how the exclusivity of ownership offers free publicity through curiosity. Chipotle offers its exclusive Burrito Card to select celebrities, athletes and public figures. The card offers the members free daily burritos, for a period that is unconfirmed, social media references for either one year or lifetime memberships, yet neither have been confirmed by Chipotle.

Chipotle's Burrito card carries an aura of mystery. Those who are on the mission to achieve the exclusivity struggle to find any information regarding the card on the firm's website. There's no confirmed numbers on total cards in circulation or what a person needs to do to obtain the elusive card. This creates a high level of curiosity and in itself creates demand for information and status associated with the card.

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Brands who are looking to create a following of loyalists could learn a thing or two from Chipotle's marketing team. By offering exclusive loyalty programs it can create a following from even those who are not directly included in the 'club'. For example, Burrito Card member Bryce Harper offered the brand coverage that money couldn't buy. By sharing a photo of his exclusive card it created engagement with Bryce's followers who are likely to be as excited as Bryce regarding his new membership. The actual cost of Bryces' membership to Chipotle per year approximated to $1,825 (if used to its maximum capacity). Now comparing this cost to the high engagement levels connected with the photo Tweet, it broke down to 57 cents each. The exposure versus cost is a great example of how to use a reward scheme to create brand exposure on a large scale with a low overhead.

As a direct sales and marketing firm, Red Crown Inc. up are committed to providing a great customer experience and believe the secret to customer loyalty lies in implementing face-to-face marketing techniques. Through one-on-one customer communication Red Crown Inc. are able to deliver the service customers crave by taking into account their individual needs and preferences. This direct approach has helped a wide range of businesses across Maryland increase their customer acquisition and retention and build a positive, customer focused reputation. All whilst generating a consistently high ROI and providing the necessary means for continued growth and development.

Red Crown Inc. specializes in event marketing and create personalized campaigns for clients to accurately represent their brands.

For more information follow @RedCrownInc on Twitter and 'like' them on Facebook.

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