RENO, NV, December 09, 2015 /24-7PressRelease/ -- Local craft spirit maker near Reno, NV, Verdi Local Distillery, attributes their success to innovation in custom style spirits produced and being responsive to market trends.
It did not take long for 'craft' to become the new favorite in the spirits category? Distillers are challenged by consumers to develop new spirits that are unique, fun, exciting and out of the ordinary; something that the big brands are not equipped to distill efficiently.
Many people do not realize the task required in making a hand crafted spirit. The distillation process is what makes the spirit because after fermentation, that product called mash must be turned into a vapor and then the vapor cooled to make condensation. Once condensed into a liquid you now have 180 proof alcohols; the base for all whiskeys and gins etc.
The real crafting of distilled spirits comes in the form of how the raw alcohol liquid is made into a distinctive brand. For example some crafting decisions involve barrels, charring, and aging.
Distilled spirits consumption is on the rise while beer has been dropping off over the last few years. According to Distilled Spirits Council, spirits consumption in the U.S. in 2014 was up 2%. In terms of revenue, spirits sales are up 6.4% points since 2000. This represents 35.2% of the total alcohol consumption. Beer is still number one.
In an old logging town on the Truckee River in Verdi, Nevada a young couple have made a thriving business as craft distillers in just one year. Katey Baumann, a co-founder, of Verdi Local Distillery has spent her life in the town. With Jeremy, her husband, they committed to making hand-crafted spirits with aromas and taste profiles that make them totally unique in all of Nevada and Northern California. "Distilling hand-crafted spirits is our passion and future. And a successful future means we must constantly be experimenting with different styles of spirits so we can always be innovative."
With one year making spirits and more than a year getting the necessary approvals: TTB (Alcohol Tax and Trade Bureau), federal license, recipe and label design approval (that took 8 months alone), state and county building, health and fire permits.
"Thanks to our distributor, Sapphire Family of Wines, our products are now available at some of the finest locations in Northern and Southern Nevada," says Katey. Verdi Local Distillery has been distributing their brands for one year and In October 2015 consumers can now buy their varieties of spirits at Total Wines in Nevada and California, Whispering Vines, Ben's Liquor and select locations.
To build a successful brand the hard part, in addition to ensuring product quality, is getting the brand in front of the growing population of fans. "It is hard to get in front of the consumer and let them hear our story and experience our products without them visiting the distillery."
A new project Verdi Local Distillery is developing are spirits that involve unique woods. For example, they have an experiment underway that involves Ponderosa Pine wood for a new whiskey. They are working with local breweries IMBiB and Great Basin to develop whiskey's that incorporate beer flavors into their whiskey's. Even a Nevada grown grape Grappa is in their future.
Verdi Local Distillery, has a whiskey that has a hint of lemon, an orange peel/Nevada juniper gin and a garlic flavored whiskey that goes with their signature Bloody Mary mix. The signature product is the Apple Cinnamon Whiskey, which is a town favorite.
A nice spirit is discovered only by tasting and Verdi Local Distillery is all about encouraging tasting of premium crafted whiskey's. If anyone is looking for a quaint town, super friendly people, great new spirits not found anywhere else, head for Verdi, NV and Verdi Local Distillery. Treat yourself to a premium spirit of cheer this season. Call for tasting room hours-775-247-4628.
About Verdi Local Distillery
Verdi Local Distillery, founded in 2015, produces hand-crafted spirits that are distributed in Nevada and Northern California. Verdi Local Distillery is in a category of distillers known as Craft Distillers because of their size and small batch production. They specialize in whiskey's and gin that have unique flavors representative of Sierra Mountain region of Nevada and California.
Contact:
Katey Baumann
[email protected]
1155 Old Highway 40, Unit B
Verdi,
NV 89439-0725
Phone: 775-247-4628
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