MIAMI, FL, December 10, 2015 /24-7PressRelease/ -- On November 27, America celebrated this year's Thanksgiving Day, a national holiday when families get together. Even though American food habits have changed over the past decades, on Thanksgiving people remain rooted to tradition and prepare turkey, stuffing, yams and pumpkin pie. Gavin Walsh, Managing Director of MarketStorm Global says: "The atmosphere around Thanksgiving is amazing. Americans enjoy nice food and watch the Thanksgiving Day parade." Gavin Walsh adds: "The dishes that are served today haven't changed over decades and it is fascinating to see that some of the iconic and traditional brands, such as Butterball Turkey, Ocean Spray or Jet-Puffed Marshmallows, are still used by Americans and play an important role in the Thanksgiving menu preparation."
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Thanksgiving remains a significant time for Americans, from the preparation of the food menu to the actual day with the entire family. Some of the iconic brands are well-known in American households and have been used by families over many years. Gavin Walsh of MarketStorm Global says: "These brands are trusted by consumers. They are reliable and authentic and have a great reputation." MarketStorm Global believes that those brands have such positive brand image due to their association with the prestigious Thanksgiving celebration.
Butterball Turkey for example has been advertised since 1974. The firm has even implemented and operated a Turkey Talk-Line in 1981 to answer all turkey-related questions. On Thanksgiving Day alone, their operators talk to over 10,000 people. "What a great business idea," says Gavin Walsh of MarketStorm Global. "And it works; when Americans need help with their turkey, they think of Butterball Turkey."
Another iconic brand is Ocean Spray's famous cranberry sauce. The firm sells 72 million cans of cranberry sauce every year between September and December. This means that 80 per cent of the Ocean Spray's total business occurs during the holidays.
"Another brand that is positively associated and driven by Thanksgiving and the holidays are Jet-Puffed Marshmallows", says Gavin Walsh of MarketStorm Global. Jet-Puffed Marshmallows are America's number one national Marshmallow brand. Almost 40 per cent of all Jet-Puffed Marshmallows are consumed in quarter four.
MarketStorm Global is Miami's premier marketing company. The firm provides unique and customized marketing campaigns for their clients in order to drive customer acquisition and brand loyalty. "Iconic brands like Butterball Turkey, Ocean Spray and Jet-Puffed Marshmallows are fantastic examples for long-lasting brand loyalty," says Gavin Walsh. "It is our aim to build such a strong bond between our clients' brands and the consumer." MarketStorm Global is on the right way. Their clients have recently requested for the firm to expand into further markets and represent them nationwide over the coming years.
Sources: http://fortune.com/2015/11/25/history-thanksgiving-brands/
http://www.mirror.co.uk/news/world-news/what-thanksgiving-americans-celebrating-today-4700036
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