Zengo & Co. Reviews the Future of Marketing in 2016

    CHICAGO, IL, December 18, 2015 /24-7PressRelease/ -- A recent online article (linkedin.com, what you can expect in 2016) reviewed some of the most prominent marketing trends that have been predicted to take 2016 by storm. Sales and marketing firm, Zengo & Co have reviewed this article and gives their overview of the marketing trend predictions for next year.

Marketing is continually changing and evolving and around this time of year, marketers are shaping their new strategies for the following business year. 2015 was the year of Big Data; marketers understand that consumers are empowered and so embraced the concept of cross-channel marketing. Zengo & Co are excited for what 2016 will bring for marketers and their customers.

About Zengo & Co. http://www.zengoandco.com/

In 2015, the biggest problem that marketers faced was how to keep up with trends to drive more high quality leads. Zengo & Co believe that it is important to indulge in marketing predictions because it enables businesses to prepare and adapt their marketing strategies accordingly in advance; this will ensure success for the business.

Zengo & Co outline their most prominent predictions that are expected in 2016 to help businesses prepare:

- Buyers will have a path to purchase - this will impact marketing for the New Year because consumers will need a purpose for engaging with a business and making a purchase.
- Consumer trust - this will continue to be important and impact marketing; consumers still educate themselves via the internet, and businesses will need to continue to gain consumer trust. Consumers will only do business with brands they trust.
- Consumer privacy - 1/3 of consumers stop doing business with a company after a consumer breach. This continues to be of high importance to marketers

Chicago based Zengo & Co is an exciting sales and marketing firm providing client businesses with a face to face sales and marketing force. The firm's goal is to increase client's brands and service recognition in specific target markets. By focussing the firm's efforts of face to face, relationship-based marketing and sales approach, Zengo & Co are able to bring clients life-long customers with increased name-brand recognition and high levels of customer loyalty. The firm will be keeping a close eye on marketing trends in 2016.

Zengo & Co specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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