"You Can't Script Great Customer Service!" Outlines Fortitude Plethora

    MANCHESTER, ENGLAND, December 24, 2015 /24-7PressRelease/ -- Brand marketing specialists Fortitude Plethora believe that it is a firm's responsibility to set the bar for customer service standards. The firm expresses that each and every member of the firm, customer facing or not is expected to meet these standards. By developing the company culture around the customer experience offered, it allows quality control to be maintained and a brand image to be universal regardless of the department or interaction.

About Fortitude Plethora: http://www.fortitudeplethora.com/about-us/

When it comes to coaching people on customer service standards, Fortitude Plethora believes that allowing each individual to tailor their approach allows authenticity to transpire through the communication. It can often be taught that a company's message should be uniformed but this can run the risk of being perceived as robotic and false. The firm believes that by coaching staff to engage their Emotional Intelligence, it allows the customer experience to be optimised by encouraging empathy alongside sourcing for a solution.

Fortitude Plethora is a Manchester-based sales and event marketing firm that works with a number of high profile brands. Through face-to-face customer communication the firm develop strong relationships between customers and their clients' brands, taking the time to understand their needs and offer a personalised service. This approach means that Fortitude Plethora is able to raise their clients' customer retention and acquisition, whilst also generating a high ROI and encouraging a greater market presence.

The firm are proud of their ability to offer their clients a personalised service tailored to their brand. Fortitude Plethora often coach their independent contractors to engage with the consumer in a way that offers an in-depth understanding of their needs. This allows each customer experience to be personal and encourages a solid relationship between the consumer and the brand. With the brand communicating with the consumer on a face-to-face basis it allows external influences such as body language to establish consumer contentment, and the firm believes this gives them the competitive edge over businesses who use indirect marketing methods.

Fortitude Plethora are specialists in generating loyalty to a brand, by interacting in person with a company's customers they can control the perception in the customers' mind and ensure they relate to the brand ethics. This results in earning the customers' trust, which is a priceless asset.

Fortitude Plethora personalises their marketing campaigns in order to generate a high ROI for their clients. For more information Follow @FortitudePletho on Twitter and 'Like' them on Facebook.

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