The Key to Success? Motivate and Inspire Others. Claims O'Connor Marketing

    SYDNEY, AUSTRALIA, January 04, 2016 /24-7PressRelease/ -- Using the behaviours shared by some of the world's greatest leaders, O'Connor Marketing have revealed how leaders can give their communication skills a boost and motivate those around them.

Whilst charisma and knowledge can help a leader to make an impact on those around them, to garner true respect and get the best out of people a leader must be able to motivate and inspire. There is a great difference between leadership and management, and understanding this difference is key to finding success as a leader. It is a manager's job to ensure everything within their remit is running smoothly and at an acceptable capacity. In many respects they view their organisation as a machine that needs to be maintained. Leadership on the other hand focuses on the people behind these functions, leading them to bigger and better things and inspiring them to work not because they have to, but because they want to. This approach is mutually beneficial as it inspires greater engagement and loyalty from workers, whilst also ensuring productivity remains high.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

As such, O'Connor Marketing believes that leadership is an important skill for all entrepreneurs to master. To help those interested in pursuing leadership understand how to motivate others the firm have revealed some core behaviours shared by the world's most accomplished leaders.

1. Create the right environment

Some managers believe that their rank instantly grants them power to rule, and as such they distance themselves from their team and the work at hand. A real leader however, focuses on creating an open, welcoming environment where everyone is treated equally. This allows everyone to feel comfortable enough to share ideas and collaborate, which leads to better results and a more enthusiastic work force.

2. Build Confidence

In a crisis, it is the leader than people turn to for support and guidance. Great leaders know that how they react will set the tone and impact the confidence of those around them which is why they know to stay calm and take positive action.

3. Empower Others

Whether it be by taking a step back on certain projects, or by keeping workers 'clued in' on new developments within the business, empowering others is the sign of a great leader. As well as helping individuals feel valued with the company, empowering others gives them to opportunity to test and develop new skills for the future.

4. Listen

To inspire others, a leader needs to be able to understand them. Listening is vital as it ensures a leader is fully aware of their teams' individual goals and wishes as well as their pressures and stresses. This allows the leader to make positive changes that benefit their team.

O'Connor Marketing is one of Australia's leading sales and event firms, through face to face campaigns the firm help their clients to reconnect to their target audience and provide a memorable and highly personalised customer experience, which drives sales and extends a positive market reach.

Due to the increasing demand on the sales and event marketing industry O'Connor Marketing have made it a priority to ready the next generation of industry entrepreneurs. Through specialised events and free workshops the firm help those interested in pursuing entrepreneurship to improve their business skills and understand the foundations of leadership.

O'Connor Marketing is a B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.

For more information on O'Connor Marketing follow @OMCAustralia and 'like' them on Facebook.

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