Be Interactive Pty: Improve Your Marketing Strategy by Following the "Rule of 3" Model

    BRISBANE, AUSTRALIA, January 07, 2016 /24-7PressRelease/ -- "The rule of Three" is an age-old principle that applies to everything from writing to economics. The rule of three suggests that everything that comes in three's is inherently funnier, more interesting and more effective than things that come in other numbers. Be Interactive believe that this means consumers are much more likely to remember information if it is presented in threes.

About Be Interactive: http://www.beinteractivepty.com/aboutus/

To apply this same logic to marketing, Be Interactive suggests that marketers follow these "Marketing Rules of Three":

3 reasons your target started looking for your solution
Be Interactive highlight how most consumers are not just looking for a product, they're actually looking to fulfill some kind of need. This could be a practical need or an emotional need but either way the firm says you must understand what motivated them to begin shopping in the first place, in order to fulfill that need.

Top 3 things your target believes they already know about you
"It is important to understand a consumer's preconceived opinion on your company or product so that you can either go about changing it or use it to your advantage," highlights Be Interactive. Very few consumers buy without doing some research beforehand so it is important to employ this knowledge as either a strength you can use, a weakness you need to address or a belief that needs to be changed.

3 most impactful benefits of the product
Be Interactive believe that many companies make the mistake of bombarding consumers with every aspect of what the product can do. The firm believes it is important to understand the three most marketable aspects of the product, or the three features which you think will appeal most to a particular consumer, and focus on bringing those to life.

3 most important things about the company
People want great products, but Be Interactive believe many consumers also look to buy from companies they trust, admire and like. The firm recommends making sure consumers know a bit about the company - share the three things about the firm that would inspire a consumer to want to start a relationship, highlights Be Interactive.

Be Interactive is an outsourced sales and marketing firm based in Brisbane. The firm are direct marketing specialists who work on behalf of their clients' brands to generate high quality sales and improve brand loyalty. To do this, the firm connects with consumers on a face-to-face basis in order to encourage long-lasting and personal business relationships between brand and consumer.

Be Interactive plans to re-invent their sales and marketing strategies for the New Year in order to generate further market reach for their clients, so they have been taking on these tips and applying the rule of three to their marketing techniques.

Source: https://www.linkedin.com/pulse/marketing-rule-three-scott-elser

For more information follow @BeInteractiveAU on Twitter and 'like' them on Facebook.

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