MarketStorm Global Review the Worst Marketing Mistakes of 2015

    MIAMI, FL, January 07, 2016 /24-7PressRelease/ -- MarketStorm Global have reviewed some of the worst offenders and outlined where they went wrong. 2015 was a great year for personalized, emotionally engaging marketing state MarketStorm Global who also believe that more businesses than ever before are recognizing the importance of building relationships with consumers. MarketStorm Global specialize in personalized marketing and regularly build long-lasting relationships with consumers. The firm are pleased to see more and more marketing companies are understanding the importance of brand loyalty and a positive customer experience.

About MarketStorm Global: http://www.marketstormglobal.com/about-us/

MarketStorm Global have revealed some of the biggest mistakes made by brands in 2015 and have outlined why they believe these mistakes could have been avoided if the brands in question had listened more closely to their consumers:

American Apparel
The teen fashion retailer, famed for its overly sexualized pictures of young girls, filed for bankruptcy after recording consistent losses. The brand reported a $19.4m loss in the second quarter of 2015. The brand was in trouble again for its irresponsible use of young female models and their shock marketing tactics failed to win over shoppers in 2015. MarketStorm Global believes that if the brand had listened to consumers' calls for a different marketing style, American Apparel would not have gone bust.

Abercrombie & Fitch
Beleaguered fashion brand Abercrombie & Fitch adopted a new marketing direction in order to widen its appeal and boost flagging sales, but in doing so some have accused it of diluting the brand, eliminating what made it famous in the first place. The brand measured a 69% decline in its brand valuation in 2015. MarketStorm Global believe that if the brand has stuck to its original values, consumers would have been more inclined to shop with Abercrombie & Fitch.

As these marketing blunders have demonstrated, consumers clearly know what they want from their favorite brands. MarketStorm Global therefore believe that face-to-face marketing will continue to excel in 2016 as it promotes clear and honest communication and allows customers to benefit from a personalized brand experience.

MarketStorm Global is an outsourced sales and marketing firm based in Florida. The firm specializes in a personalized form of direct marketing which allows them to represent their clients' brands through face-to-face marketing techniques. By connecting with consumers on a one-to-one basis the firm are able to encourage long-lasting and personal connections between brand and consumer which often lead to increased customer acquisition, brand awareness and brand loyalty for their clients.

Source: https://www.marketingweek.com/2015/12/07/the-marketing-year-the-losers/

MarketStorm Global, Miami's premier marketing firm is a successful and innovative sales and event marketing firm that specialize in offering results driven, interactive marketing solutions to businesses throughout Miami.

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