R&R Business Consultants: Avoid these Marketing Mistakes

    CHICAGO, IL, January 11, 2016 /24-7PressRelease/ -- Advances in technology have created a wealth of platforms for companies to utilize their marketing tools. Social media is at the forefront when it comes to companies utilizing outlets to reach a wide audience and it's not hard to see why. The most popular social media network, Facebook surpassed one billion users in 2015.

About R&R Business Consultants: http://www.rrbusinessconsultants.com/about-us/

Columbus-based direct marketing specialists, R&R Business Consultants have outlined three marketing mistakes companies need to avoid in order to capitalize on the tremendous marketing opportunities social media brings:

1. Uninspiring Call to action

In order for companies to generate maximum interest their Call to Action must be inspiring and captivate subscribers or followers. For brands to raise awareness, and to get their campaign shared they need to invite people to participate in it. For a Call to Action to go viral, it has to have a long-term impact by providing the audience with an inspiring action.

2. Making it difficult for consumers to purchase

The whole purpose of social media for brands, is to connect with customers but more important than that is to increase their market share by making sales. Brands need to turn clicks into sales. When a brand is using social media to sell something it is vital that they provide their customers with a link to the site where they can purchase the product that is being promoted. Although links aren't always necessary when creating and running an awareness campaign, it is useful to put some in to ensure potential customers are able to easily buy the product.

3. Confusing customers

When putting a link on a social media site that will take customers to an e-commerce site, it is vital to make those people who clicked on the link feel that they have been directed to the right place. When customers arrive on the company's page, brands must make sure that they mention the campaign that was made on the social media page. By doing this, customers will not be confused and no longer wonder if they landed in the right place.

To use social media effectively, brands need to replace their promoted content on the page to tie back to their social media campaign. Doing so will inform consumers that they are still within the community they want to be part of. If brands want their customers to buy their products from a link that has been provided via social media, then they must make sure that their e-commerce website helps customers to feel confident when it comes to their decision to buy.

For brands to get the best results from social media they must make sure that their Call to Action and content makes an emotional connection with their brand and audience. When brands lead customers to their e-commerce site, they must figure out a way for them to participate in their social media marketing campaign. The trick is to lead them to the e-commerce site without actually beating them over the head with it.

R&R Business Consultants is an industry leading direct marketing firm located in Columbus, Ohio. They specialize in closing the informality gap between some of the world's largest Fortune 100 and 500 companies and potential clients. They put a friendly handshake and smile behind every business transaction. R&R Business Consultants' unique method has resulted in remarkable customer retention, captivating explosive growth worldwide.

At R&R Business Consultants they incorporate social media with their face-to-face marketing techniques in order to maximize their market reach, increase their client market share and raise their brand awareness.

SOURCE: https://socialbarrel.com/3-social-media-marketing-mistakes-that-big-and-small-companies-should-avoid/101155/

R&R Business Consultants' personalized form of marketing enhances the customer experience, as they cater to each prospect individually, meeting their needs and leaving them with a positive encounter with their clients' brands that they will remember.

Find out more by following R&R Business Consultants on Twitter, or by liking them on Facebook.

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