McKenzie Holland Urge Businesses to Plan Their 2016 Brand Strategies

    MELBOURNE, AUSTRALIA, January 13, 2016 /24-7PressRelease/ -- Whilst many people are still recovering from the over-indulgence of the festive period, businesses across the world are already knuckling down and planning ahead for the coming 12 months. January is an ideal time for businesses to start work on their New Year strategies; with 2015 still fresh in their minds it makes it easier for them to take an honest and frank look at what worked and what didn't within their organisation, and adjust their New Year approach accordingly.

About McKenzie Holland: http://www.mckenzieholland.com.au/

With 2016 set to be a big year for start-up creation, sales and marketing experts Mckenzie Holland believes it is more important than ever for businesses to focus on the strength of their branding strategies. Today's consumers currently have more choice than any previous generation, which means that unless a business is committed to promoting their brand they are likely to be hugely overlooked. Mckenzie Holland are keen to address that building and promoting a brand in a positive way doesn't have to cost the earth, and to help smaller businesses make an impact on consumers the firm have offered some of their favourite brand strategies for 2016:

Strategic Partnerships
When two well-loved brands team up to work together on a product or service, consumers are quick to respond and get in on the action. Whilst smaller businesses partnering up may not cause such frenzy, a strategic partnership can still be a valuable promotional tool. Mckenzie Holland believes that for a partnership to be successful, both parties must share the same values, and their skill sets must complement each other so that both organisations can benefit from the collaboration.

Run a Competition
People love free stuff, it's a fact that is hard to ignore and as such many businesses choose to run competitions to drum up positive brand awareness. Not only are competitions great for attracting new customers, they also offer potential rewards for a brand's loyal consumers. The prize at the centre of the competition doesn't have to be extravagant either; even small gestures such as a gift card or a free product upgrade can become highly sought after by consumers.

Go Direct
Organising pop up events and meeting consumers directly is a sure-fire way to peak market interest. Pre-event, Mckenzie Holland recommends using social media outlets to spread the word among the target demographic. It's also a good idea to offer those who attend a unique experience which differs from other points of contact. After the event, it's imperative to maintain communication with attendees and ensure them continue to receive the same level of customer service.

As an outsourced sales and marketing firm Mckenzie Holland have vast experience in helping brands stand out among their competitors using direct marketing techniques. Through face-to-face consumer communication the firm are able to deliver a personalised customer experience which drives brand loyalty and supports client growth.

Mckenzie Holland maintains that for a brand to succeed in 2016, businesses must act now on creating their brand strategies. The firm believe that no matter the budget, every business has the ability to make an impact and invite those struggling with positive brand promotion to contact them for further advice and discussion.

McKenzie Holland create, execute and manage direct marketing campaigns that take products straight to the target demographic, generating impressive sales and promoting brand loyalty.

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