O'Connor Marketing's Direct Marketing Process Explained in 4 Easy Steps

    SYDNEY, AUSTRALIA, January 13, 2016 /24-7PressRelease/ -- Direct marketing is a personalised form of advertising that allows businesses and non-profit organisations to communicate straight to the customer through a variety of non-traditional media methods. O'Connor Marketing specialise in a face-to-face form of direct marketing which cuts out the middle man entirely and allows the firm to take products, services and offers straight to the consumer themselves.

About O'Connor Marketing: http://oconnormarketing.com.au/

O'Connor Marketing has outlined the 4-step process of their direct marketing service and has explained why these steps make their direct marketing campaigns so effective:

Customer Separation
O'Connor Marketing separates their clients' consumer base and potential prospects into specific groups. These groups contain useful data regarding products or services that can be provided from previous purchases. This helps to make their direct marketing campaigns effective as it allows them to determine behaviours, products and related qualities, which help them, produce offers that directly appeal to a specific type of consumer. It also gives examples of the type of consumers the product should be marketed to.

Make a Plan
O'Connor Marketing work with their clients to plan and create specific goals. At this point the firm outline the marketing message and the strategy that will be used to meet the determined goals. The firm can then utilise these messages to reach the separated, targeted groups. On every different marketing campaign the firm redefines their goals and their strategies making each campaign unique to each client. This also allows the firm to better define their regions, meaning marketing plans can be increased where needed and decrease efforts where they are wasted. This ability to track numbers allows for a better defined marketing plan.

Meaningful Product/Service Introductions
The primary goal for O'Connor Marketing's marketing strategies is to increase memberships, leads/consumer engagement and sales. This is done with the creation of special offers that will capture the attention of customers. No matter the industry, O'Connor Marketing believes direct marketing campaigns will draw the buyer in. As the firm are able to personalise their offers to suit consumers they are able to truly benefit the targeted audience and increase sales figures.

Evolving with the Market
O'Connor Marketing uses several useful marketing tools which allows them to track campaigns, determine what prospects like, and manage the campaign so that they can eliminate what does not work from the marketing plan and increase what does. The firm believe their direct marketing service helps to increase success and simplify the marketing process overall.

O'Connor Marketing is an outsourced sales and direct marketing company based in Sydney. The firm specialise in personalised marketing on behalf of their clients' brands. Their unique face-to-face marketing campaigns help to deliver high quality customer service that encourages customer acquisition, brand awareness and brand loyalty for their clients.

O'Connor Marketing is a B2B and event marketing agency with their eyes firmly on the future. Launched in early 2014, the firm's compact, driven and agile marketing force of consultants are unstoppable and have a 'can-do attitude' that generates impressive results in sales and customer acquisition.

For more information on O'Connor Marketing follow @OMCAustralia and 'like' them on Facebook.

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