National Launch of AParallelWorld.com Aims for Market Driven Sustainability

    SANTA FE, NM, January 13, 2016 /24-7PressRelease/ -- A group of green entrepreneurs has just launched AParallelWorld.com (APW) onto the national scene. This team of self-described "free market mavericks" claims its new website provides "a complete strategy" for helping Americans transition to a sustainable lifestyle. The Santa Fe-based collective asserts that APW "empowers people to live healthy, protect the planet and save money."

The APW website identifies six broad areas ("Home Energy," "Transportation," "Food Security," Personal Products," "Independent Media" and "Your Money") where an individual can have the biggest impact on protecting the planet and saving money. The site provides six corresponding "marketplaces" listing "green" vendors who offer special discounts and bonuses to all APW members. Providing free service to its members, and free listings to its vendors for an initial period, APW's focus is to provide resources for America's sustainable transition.

Says APW founder, Alan Hoffman, "Enough Americans are ready to live sustainably without fossil fuels, without GMOs, without toxins in their homes and without being ripped off by too-big-to-fail banks. However, a corporate-controlled media has told them for years that a healthy, affordable lifestyle is a far off pipe dream. And yet the signs of the sustainable revolution are all around us. Prices on sustainable choices have dropped to the point where they can affordably operate side by side, or "in parallel," replacing the old, costly, polluting systems."

Much of the APW strategy emphasizes the importance of local economies. Hoffman and his group believe that helping America's transition to sustainability will take regional solutions. They are looking at the well-informed buyer to improve America's problems rather than big-government involvement. Explains Hoffman, "Solar panels on our roofs, food from our community-owned coops and gardens, as well as funding from our local banks and credit unions make the most sense at this time in our history."

In keeping with its mission of empowering the individual, the APW business model is similar to a coop. Its team of researchers, web developers, marketers and writers each hold ownership in the enterprise. After their launch event last October in its hometown of Santa Fe, New Mexico, Hoffman believes most of the "bugs" have been eliminated and APW is ready to go national.

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