Brandlective Offers Brand Strategy Techniques For 2016

    LONDON, ENGLAND, January 14, 2016 /24-7PressRelease/ -- Many businesses have already, or are currently, evaluating last year's brand strategy - analysing the successes and failures. For SMEs this is extremely important as the advertising and marketing budgets are likely to be considerably less extensive than those of large companies, and so it's important to maximise the ROI.

About Brandlective Communications: http://www.brandlective.com/services/

With this in mind, Brandlective have detailed a list of brand strategy tactics that are suitable for small-mid range budgets:

Writing great content

Brandlective state that the demand for unique, quality content that keeps the reader interested has significantly increased in order to protect businesses of all sizes against the consistently changing environment of SEO. If business owners have the resources (usually time) then this can be created for free. If writing isn't a particular strength then hire an online marketing agency to generate digital content.

Strategic partnerships

Partnerships have the ability to facilitate the acceleration of growth, and Brandlective believe this can be achieved for small-medium sized businesses by merging the potential of two parties. Partnerships are not mergers, but rather a unification of entrepreneurship that wishes to actualise potential by sharing skills, networks and ideas (The Guardian, 2016).

Running competitions through social media

Competitions can be utilised to promote businesses of all sizes, and has been rendered significantly easier to carry out thanks to the progression of digital and social media. Brandlective deem promotional marketing on social channels a great, cost-effective (depending on what's being offered) method of increasing brand awareness and engagement. It also rewards customers for following the brand on social media, who may be future loyal customers of the business.

Attending business events

Brandlective agree with the notion that that attending events is a great tactic to interact with current and potential customers, and gain authority for the business in a specific. Brandlective attended The Business Show 2015 at London's Olympia, and would recommend it for small-medium sized business owners looking to promote their products and services.

Sharing business expertise

Brandlective argue that many SMEs could benefit from the exposure gained from speaking about an area of expertise at business clubs, groups or events. This can help establish an authoritative position within an industry, and help raise brand image and profile through spreading awareness and repurposed content on social media.

Whether 2015 was a good, bad or experimental year for a business, Brandlective are confident that the techniques above will be extremely beneficial and enhance branding efforts in the upcoming year.

Brandlective Communications is an online marketing agency that specialises in content marketing, social media and website design. Typical clients that they work with are small-medium size companies looking to develop a strong online presence and increase their market reach. Brandlective pride themselves on quality and their ability to offer clients unrivaled flexibility through a diverse range of personalised services, each tailored to suit any individual requirements.

Sources

http://www.theguardian.com/small-business-network/2015/dec/29/plan-brand-strategy-2016-business-new-year

http://www.inc.com/theupsstore/the-main-event-using-events-to-promote-any-business.html

Brandlective Communications specialises in developing successful online marketing campaigns for their clients. For more information Follow @Brandlective on Twitter and Like them on Facebook.

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