Citipeak Events State that Companies Need to Use Event Marketing Campaigns to Survive 2016

    LONDON, ENGLAND, January 14, 2016 /24-7PressRelease/ -- In a recent online article on forbes.com (Why Retailers Must Restructure in 2016, 4th Jan 2016) it was reported that the major shifts in consumer buying patterns were highlighted during the 2015 holiday shopping season. Increasingly, the retail industry has been reshaped by Internet shopping and a rise in retailers providing high quality goods at cheap prices. In response to this, Citipeak Events claim that if companies want to survive 2016, then they must restructure their business model and how they reach and interact with customers.

About Citipeak Events: http://www.citipeakevents.co.uk

In 2015, Internet sales rose by 23% and have been predicted to increase at this pace throughout 2016. Plus, Amazon now accounts for 26% of total Internet sales. The worry is that if this rise in Internet sales continues at this pace, retailers will not make enough money to cover the rising operational costs and as a result, companies will be forced to close down stores in order to survive. Citipeak Events believe that in order to avoid this, companies must look towards event marketing campaigns to strengthen their current business structure.

Event marketing is the most effective form of marketing available to companies looking to drive profits and increase sales to customers. It is the practice of delivering promotional messages directly to potential and existing customers on an individual and personalized basis at private hire event sites, as opposed to through a mass medium such as the Internet. It is this individual basis that helps to build brand loyalty between the consumer and the brand from the very beginning.

Citipeak Events is an event marketing firm based in London. The firm interact with customers face to face on a daily basis to ensure excellent levels of customer service are always provided, which strengthens the customer to brand relationship. Citipeak Events has been operating in the event marketing industry for 6 years now and suggests to companies who are struggling with keeping up with Internet sales to seriously consider it as an alternative business model to reach customers and promote their brand.

Citipeak Events are event marketing specialists who generate a high ROI for their clients. For more information Follow @citipeakevents on Twitter and Like them on Facebook.

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