LIFESMART to Launch Expanded Electric Fireplace Line and Innovative Portable Cooling Solution at the Winter 2016 Las Vegas Market

    PLANO, TX, January 15, 2016 /24-7PressRelease/ -- LIFESMART is launching an expanded line of media center and mantel electric fireplaces as well as its innovative portable evaporative cooling product, the EZcool, at the Winter 2016 Las Vegas Market to further bolster its position as "The Smart Choice for Comfort". LIFESMART is also rolling out innovative new point-of-purchase retail marketing solutions for its industry leading direct-to-consumer hot tub brand.

The company has partnered with furniture designers and leading retailers to bring new fireplace designs and finishes to market that will complement today's home decor trends and appeal to households across the country. LIFESMART'S entire line of media center and mantel fireplaces incorporate it's proprietary Northern Lights FX firebox, which delivers the most realistic flame effect, customizable light colors, firebox media inserts, and a built in infrared heater to provide a comfortable heat that won't dry out the air. According to LIFESMART'S President, Mike Dolder, "Our new fireplace designs and finishes have been very well received by our retail partners in all channels. Our innovative Northern Lights FX firebox has truly raised the bar on the visual appeal and customizability of our fireplace line."

The company has also partnered with Nashville, Tennessee based CULER, Inc to bring an innovative new portable evaporative cooler (the LIFESMART EZcool) to market to complement its core business in space heaters and fireplaces. The EZcool takes the science of precision water atomization to the next level and has been shown in independent lab tests to reduce air temperature up to 6 times more than leading pad-type evaporative coolers. The EZcool is easy to use and set up and is fully portable and versatile for a wide range of outdoor/indoor applications. LIFESMART will be offering a single and a dual port version of its EZcool product via on-line and TV shopping retail partners, as well as in leading retail stores in 2016.

LIFESMART is enhancing its market leading direct-to-consumer hot tub program with the introduction of new in-store marketing solutions that drive consumer awareness and purchase conversion for its retail partners. The innovative program combines robust on-line content with coordinated in-store POP to drive incremental sales for its retail partners with minimal floor space commitment and no inventory investment. LIFESMART will be displaying examples of its new small footprint hot tub merchandising solutions at its Las Vegas Market booth, (Booth # C13-1301).

LIFESMART (formerly Source Network Sales and Marketing) is a leading provider of infrared heaters, electric fireplaces, evaporative coolers, air purifiers, saunas and spas in North America, with headquarters in Plano, Texas. LIFESMART products are widely distributed through big box retailers, mass merchandisers, on-line retailers, cable shopping networks, and specialty retailers. For more information on LIFESMART products and brands, visit www.lifesmartproducts.com

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