The Basketball Channel Announces its Structure to Launch its 24/7 "Everything Basketball" Digital Channel Worldwide

    LOS ANGELES, CA, January 16, 2016 /24-7PressRelease/ -- The Basketball Channel, Inc., the first 24/7 broadcast channel of "Everything Basketball", is pleased to announce that it has completed the implementation of its global structure and it positioned to broadcast both live and prerecorded games, innovative original content, documentaries and specials throughout the world in High Definition, outstanding quality, efficiently and cost effectively.

Concurrent with this announcement, The Basketball Channel, Inc. has formed a wholly-owned London based subsidiary called Basketball Channel Services (UK) Limited to provide exclusive technical broadcast support services, infrastructure, content management and international cash management. Through its exclusive arrangement with Encompass, with its broadcast hubs in London, Buenos Aires, Singapore and throughout the U.S., the Basketball Channel is positioned to deliver compelling digital basketball content to every corner of the globe. To further support this plan, our UK subsidiary has engaged Clay & Associates, a leading accounting, audit and tax advisory service based in the UK, as well as engaging Wiggin LP, a leading media law firm specializing in international IP and licensing compliance. Wiggin is presently assisting the Channel to obtain its international broadcast license from OFCOM ( The UK Government Office of Communications). Heading our UK subsidiary and our international technology strategy is David Vargas-Racero. With his passion for media and technology, David is intimately involved with cutting edge B2B and B2C media and telecom operations, OTT/IPTV businesses and global broadcast delivery solutions.

William ("Bill") Shepherd the CEO of The Basketball Channel says "After many months of careful and diligent planning, we are thrilled that our global broadcast infrastructure has come together so seamlessly. This catapults us into truly being a global broadcaster of our compelling basketball content to the estimated 2 billion basketball fans and 450 million actual basketball players worldwide. Together with the launch of our App, we are moving forward with a 'soft' launch of the Channel in selected overseas countries during February, 2016 followed by a rapid roll out thereafter. We have had discussions and we are concluding contracts with basketball leagues in some 25 countries, plus FIBA itself, to receive their live and prerecorded games, highlight reels and specials, and well as concluding output deals with numerous international broadcasters anxious to receive our uniquely structured basketball content. We expect to be able to deliver to more than 20 foreign countries, plus throughout the U.S., by the end of this year, with a broader roll out over the next 24 months".

Safe Harbor: Pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934, any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals and assumptions of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions such as "may," "could," or "might" occur. Such statements reflect the current views of The Basketball Channel, Inc. and its affiliated companies with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance and commercial appeal of its broadcast content, competitive market conditions in the television industry (both in the US and foreign markets), successful sale of its content, the ability to receive additional financing, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Neither The Basketball Channel, Inc.,, nor its affiliate or subsidiary companies, undertakes any responsibility to update the "forward-looking" statements contained in this news release.

The mission of The Basketball Channel. Inc. is to create, acquire and aggregate content which will be utilized to build specialized distribution channels to deliver "Everything Basketball" on a 24/7 basis, worldwide, using traditional television distribution avenues, the Internet, App and Broadband Webcasting. By establishing strategic relationships and output deals with broadcasters, OTT/TV and other media companies for distribution, through which the company can reach a basketball audience of up to 2 billion basketball fans and 450 million basketball players worldwide , the company's mission will be to monetize these content channels and distribution methods on a reoccurring basis. Applications developed include using the TV Everywhere model.

The content hosted on the Basketball Channel's various platforms will be monetized through multiple revenue streams including advertising, sponsorship, membership, subscriptions, merchandising and strategic relationships with third party distribution and alternative branding models.

For additional information, please contact:
Alan Bailey
Corporate Secretary and Treasurer
[email protected]

# # #