1st Line Global's Direct Marketing Process Explained in 4 Easy Steps

    WEST PALM BEACH, FL, January 17, 2016 /24-7PressRelease/ -- Direct marketing by definition is a form of advertising which allows businesses and non-profit organisations to communicate straight to the customer through a variety of media including email, websites, online adverts, database marketing, fliers, catalogue distribution, in-person, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

About 1st Line Global: http://www.1stlineglobal.com/

1st Line Global share their four core steps of their direct marketing process.

1. Customer Separation - By separating the market into segments it allows marketers to effectively target groups and incorporate personalisation to deliver useful information to the consumer. This assists them in making an educated decision on whether or not to become a customer. 1st Line Global then use the data gathered to predict future buying activity and behaviours to encourage repeat custom.

2. Make a Plan - Once the data is captured it can form an educated plan of action. 1st Line Global work closely with the client to initially determine a goal, and the strategy is drawn up from there. The firm offer their clients live feedback from the consumer, which gives brands the opportunity to amend and keep marketing plans cost effective and reduce waste.

3. Meaningful Product/Service Introductions - When 1st Line Global execute their direct marketing campaigns their primary goal is to increase customer base and engagement. Often the firm will offer the consumer reduced packages to attract new custom. Once a customer is signed up there will be further opportunities for the brand to approach and encourage repeat business from the consumer.

4. Evolving with the Market - 1st Line Global offer their clients an opportunity to achieve live market research. By engaging with their clients on a face-to-face basis it offers a unique chance to capture information on the consumer's reaction on a new product launch or product expansion. This has proven to be a great asset to brands to ensure a positive reception is received before investing in a large scale marketing campaign.

]Direct marketing is a tool that should not be overlooked by brands, as it is a fantastic chance to highlight business opportunities and reduce risk of unsuccessful marketing strategies.

1st Line Global is a leading force in sales and event marketing and help a wide variety of businesses throughout Florida to boost their market reach and generate consistently high sales. Through face-to-face direct communication the firm form strong connections with their clients' customers and use the information gained through these communications to create a unique and personalised customer experience. This approach leaves each customer feeling valued and appreciated which leads to greater brand loyalty and a positive market reputation for their clients' brands.

1st Line Global provide the resources and expertise for clients to tap into in order to help drive sales, raise brand awareness and increase revenue.

For more information follow @1stLineGlobal on Twitter and 'like' them on Facebook.

# # #