Put These Books on Your Must Read List For 2016 Says R&R Business Consultants

    REYNOLDSBURG, OH, January 17, 2016 /24-7PressRelease/ -- Small business owners and entrepreneurs should prepare for their working environment just like professional athletes shape their bodies for upcoming sporting events. Reading provides an information source where some of the most intelligent people in the World are sharing business secrets and illustrating logic that should hold invaluable material for others moving forward.

R&R Business Consultants' CEO Richard Randazzo states that business owners and employees alike have the opportunity to enhance their awareness on infinite business related topics from the comfort of their own home, in their own time, or even on the commute to work. If active business reading wasn't an activity undertaken in 2015, Richard Randazzo argues that it should be made a priority in 2016, "Entrepreneurs should always be keeping an eye open for opportunities, and reading is a proven source of inspiration and guidance. Being a constantly learner who is informed on the latest trends and opinions within a set industry should be on the agenda of any budding or successful entrepreneur."

About R&R Business Consultants: http://www.rrbusinessconsultants.com/about-us/

R&R Business Consultants have accordingly assembled a selection of three books described as 'must-reads' for business owners and entrepreneurs in the upcoming year:

'Predictably Irrational' by Dan Ariely

Ariely's book looks gives insight into the human psyche and the habits of today's consumers. He argues that human nature is unpredictable, and forecasting consumer trends and patterns is more complex than some suggest.

'How to Change the World' by David Bornstein

Bornstein evaluates social entrepreneurs in his book through a variety of case studies that demonstrate the influence and power of new ideas across the globe. It is centred on the ethos of idealism, and that possessing the hunger to make a difference in the World can be a considerably strong motivator.

'Losing My Virginity: How I Survived, Had Fun, And Made A Fortune Doing Business My Way' by Richard Branson

This book illustrates how Branson, one of the world's most iconic billionaires, incorporates 'fun' into his business model. Alongside his memoirs of extravagant and ridiculous situations he has found himself in, the book conveys how having the confidence to fail in business proved to be one of Branson's surest ways to success.

R&R Business Solutions suggest avoiding critics' book lists, and instead seek recommendations through referrals and endorsements from people one respects, both personally and in business.

R&R Business Consultants is an industry leading direct marketing firm located in Ohio. The firm specializes in closing the informality gap between some of the world's largest companies and potential clients. They put a friendly handshake and smile behind every business transaction.

R&R Business Consultants' unique methods have resulted in remarkable customer retention, captivating explosive growth worldwide. They often incorporate social media with their face-to-face marketing techniques in order to maximize market reach, increase their client market share and raise their overall brand awareness.

Source

http://www.businessinsider.com/books-you-should-read-if-you-want-to-succeed-as-an-entrepreneur-2012-5?op=1&IR=T

R&R Business Consultants' personalized form of marketing enhances the customer experience, as they cater to each prospect individually, meeting their needs and leaving them with a positive encounter with their clients' brands that they will remember.

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